The criteria search engines affix for ranking a website depends upon a variety of factors. Lately, social media marketing is in the limelight for determining search engine rankings of a website. A few savvy marketers understand this concept, but majority are stuck between what to and what not to do.
Here, I’ve mentioned the five bloopers that can send your SEO crashing:
1. Building Walls Instead Of Relationships
To implement the best performing social media campaign for SEO involves relationship-building. Search engines would certainly not be intimidated by your content if it’s not liked by anyone. If you want search engines to like a certain piece of content you’ve submitted on a social bookmarking site or on Facebook, you first have to make people like it – this calls for relationship-building at your end.
How can you build relationships? Firstly, find people within your niche who will truly be interested in your content. Then all you have to do is share and interact with them and make them your fans, followers, friends, connections and so on.
2. Absent Links
How frustrating it is to find a social media profile without any link to their website? This situation, my friend, is called absent links…or absent mind? Call it whatever you like. Submitting links to various social sites won’t be enough unless you take measures to promote them as well. Here are some proper linking ways:
- Write about a popular thing you’ve recently seen on Digg or Facebook or Twitter with a link pointing back to your site.
- Write press release with your integrated links.
- Involve in forum discussions with links to your site.
- Publish articles containing your links.
3. It’s NOT About You!
Self-praising is a mistake that every new marketer commits. Social media platform is all about two-way communication where you just can’t boast about yourself, but it’s a place from where you get to know what your fans are thinking and what are their queries. Rather than narrating your company features and positive attributes, give something interesting and worthwhile for reading to your fans and followers.
Social media is notorious for being a spamming-rich platform. However, spamming on social media doesn’t work anymore because of the strong spam detecting filters applied by social websites these days. If you use such spamming methods like automation and multi-accounts, you increase your chances of getting banned.
5. Being Fake
It’s not easy to be who you’re not! Initially, you won’t mind faking it all up especially if you’re succeeding with it. But believe me, you won’t be able to continue this for a long term and soon people will unveil your forged personality. Therefore, try being as honest and upfront as you can, this may even enhance your credibility.
Avoid these five social media mistakes to prevent failure of your SEO efforts. If you have more in mind, please share them with all of us internet marketers.