Facebook fan page can be customized according to the expectation of a user as is the main focus of any kind of social media marketing. HTML coding can be done by business owners and professional who are using as a tool to support their marketing efforts. The latest approaches can make the fans get actively involved at the page. The content of the page is user oriented and helps in spreading the word in very short span of time. Static FBML is excellent that allows the users to do whatever they want to with the tabs creation and naming.
Give a warm welcome through welcome page:
This tab enables the users to introduce them in front of users. You can force your site visitors by giving reasons of staying with your page. The reason of being following you, this is what they need. You can make good use of many tools like mini websites, flash and webcasts in order to develop a strong and powerful welcoming fan page.
Business contacts- keep them for longer times:
Static FBML helps in storing your business contact information for longer times. If you are losing them then you must have landed at wrong pages. You can’t do the deleting and developing a fan page again and again so FBML is ready to serve you.
Testimonials- help in creating a good image:
Testimonials of the clients you are serving or have served in past are excellent in creating a good image of your business. These testimonials are best handled at FBML. You can put testimonials in video form. The sequence of placing the testimonials is up to you.
Newsletters – sign up tab is necessary:
This should be placed in such a way that users will have a view of it and feel no difficulty in signing up whenever you want. By using newsletter you can develop a strong bond with your site users and there are maximum chances of higher conversion rate. SO spread your word but make it easy for users to avail your updates.
Fans should be given advantage through membership:
Your fan page can be well equipped with membership forms. You can use any form of information or any resources to ad value to your business. These should be specially created for your followers.
Arrange contests for developing interest:
Contests or events can be celebrated on regular basis. These serve the purpose of promoting a brand or creating a brand image of your company. There must be a tab at your fan page to share the event by your contacts.
Analytics-track the visits:
This is just like the Google Analytics. FBML now provides the opportunity to its users to do with the page whatever they want. It helps in getting an ides about the visitors and the attitude while staying at your page.
Attract visitors through effective article links:
It’s good practice to add some good and relevant links in your blog posts so that the visitors get their required information in a complete manner and by this way the visibility of your branding will also increase.
A good way for Job board:
It’s a great opportunity that facebook is providing that you can start a complete marketing campaign by using the fan page of the facebook in a more effective manner and this can also help the readers of your fan page about the new promotion and updates of your firm such as any new jobs etc.
Subscriber form in Fan Page:
In order to add subscriber form into your fan page, you have to get the code under the subscription management in your account of feedburner and you can effectively manage your entries and feeds through the effective utilization of the feedburner.
Static FBML is excellent with the new features that are given under the control of users. You can hire the services of an expert internet marketing company to accomplish the necessary task. Do what suits you. This is the main slogan of Facebook fan page. These are just few words. You are welcomed to share what you experience there.