Mobile media has become the most advanced and the overwhelming increasing venue where the marketers are broadcasting their messages across. It has been rightly said, “Mobile is the new face of engagement.” Everyone loves to embrace the mobile technology and with the explosion of mobile use among consumers, businesses should strategize and think beyond for making versions of their web sites accessible with small Smartphone screens.
Numerous web mobile stats and marketing projections suggest that mobile internet usage will overtake desktop usage before 2015. Microsoft Tag has compiled a brief over look recently in their info-graphic.
Here is a summary about the takeover of the mobile revolution in and the technological preparation for the development of new mobile commerce platforms, strategies, and marketing efforts, for businesses.
Mobile Usage and Mobile Marketing Scenario in the Future:
In order to understand the Smartphone usage and the importance of developing mobile marketing techniques, here are some of the different mobile web usage statistics, which has been indicated through a number of resources.
- The Growth Of Mobile Device Usage In USA:
According to the statistics, the mobile device adaptation is among the US consumers is likely to increase to 257 million Smartphone consumers by 2016 while 126 million tablets will be in use by the same year in United States.
2. Mobile Marketing Increase Since 2009 – 2010 And Onwards:
In the similar scenario, the mobile marketing is constantly on rise as from the year 2009 to 2010; the mobile phone related advertising techniques increased by 75% to almost $1.5 billion and is predicted to increase at $2.3 billion by 2013.
Whereas the social media interface saw a 32% raise and other modes, such as internet marketing and television broadcasting had even lower change percentages in comparison.
3. Social Media Interaction Through Smartphones:
Studies by Google have also indicated that there has been a mobile movement among the Smartphone users. About 77% of Smartphone users visit search engine websites followed by social networks.
Mobile use is growing faster and about 9 out of 10 search results done on smartphones end in actions like, purchasing, visiting a business, etc. Even YouTube is getting 200 million mobile playbacks a day, according to the reports.
Why the Need to Enhance Mobile Web Usage Experience?
There is no need to tell you about the importance of developing mobile-friendly versions of developing blogs and business websites.
SEO Services can help many businesses to recognize the quickly rising percentages of the mobile phone users that will provide them to dominate their respective niches by getting the required websites rank in search engine results. It is necessary that you attract large mobile Web users to change the site traffic significantly and to contribute to the change of the revenues and optimization can help you achieve the goals.
The best optimization techniques that are used for the desktop sites are same as that of mobile sites. For the promotion of the websites, SEO includes:
- The proper use of keywords,
- Search convenience,
- Generalized content
- Stabilized the link building process
The difference remains in the accessibility of usage that would meet the screen resolution needs of the mobiles.
Mobile SEO for the securing the market has become the need of the hour for the businesses that need online commencing. The trend of Mobile integration with businesses grows, the venturing of mobile SEO for web marketing will help to strengthen promotion strategies and the importance of having a mobile presence today.