Since most of us can recall, online marketing businesses have been dependent upon Analytics. From the measurement of return on investment on your advertising to the detailed tracking of the statistics about the visitors to your website, Google Analytics have offering the best in marketing field.
A web analytics tool, Google Analytics is a free to use system from which both specialized and non specialized individuals can get their first thing rankings checked. Today it is in use on around 57% of the 10,000 most popular websites.
The user interface of Google Analytics is simple for the easy of every Tom, Dick and Harry, but the recent changes have frustrations among the people.
New Google Analytics Interface Tutorial:
The new Google analytics UI is making web marketing even more desirable for the people. With the new analytics setup, you have the ease of bringing up great custom dashboards to the table.
Both new and old UI of analytics offered standard dashboard that is used as an overview of the profile. The customization option will help you create up to 20 dashboards for each profile.
Setting Up the Dashboards in Analytics:
The creation of the dashboards is a simple process. All you need to do is to click the “+ New Dashboard” link on the left navigation, which is present right next to the profile Home tab. Afterwards, you would need to put in the name of the dashboard and choose from a “Blank Canvas” or a “Starter Dashboard.”
If you choose a “Blank Canvas,” there are two ways to optimize and populate it with new widgets:
- By using “Add Widget” feature on your dashboard
- By navigating in Google Analytics and clicking the “Add to Dashboard” link.
With the help of the add widget feature, you are presented with four widget options for your dashboard:
Single metric as well a “sparkline” for that metric will be presented to you. This sparkline is actually a tiny line graph.
With its help, you can view the breakdown of various metrics in pie chart form.
You can compare two metrics over any period, in graph form, with this timeline feature of analytics.
It is the traditional Analytics table, to display what you can actually setting.
Dashboards for SEO Monitoring:
The SEO monitoring dashboard will provide a good look into the health of SEO services you have setup for your campaign. Nine widgets can be useful in SEO monitoring over analytics. These nice Metric/Timeline widgets will help in:
- Estimating organic non-branded keyword traffic.
- Make organic non-branded keyword conversions.
- Setting organic non-branded keyword traffic table.
- Converting/transaction keywords for branded search terms.
- Navigating top social action content in the standard reporting section.
- Knowing what content is getting shared the most.
- Keeping an eye on traffic generation and changes it makes.
- Page loading speed.
- Generating new keyword ideas and to finding new usability ideas.
The Google analytic users are finding difficulties in the navigation of the new interface. Nevertheless, once you get to know what to look for and how to use the updated version of analytics, you can start managing your accounts, profiles, and create customized SEO dashboards in a faster and easier way, than ever.