Two updates of penguin have come recently namely penguin and penguin 1.1. The penguin update was a change in section in the search engine algorithm while penguin 1.1 is a data revive in the same module.
By now, many people will be there talking about penguin 1.1 and web spam and the ways to avoid them. Most of them are consulting with SEO services Company to locate the right problem and its solution. However, the question arises, do you clearly know the core of penguin 1.1 and ways to deal with them. Penguin 1.1 is associated with data refresh and some other things.
The data refresh is known to SEO as the “Google Dance”. A data refresh keeps the search inquiry and relevant information of the algorithm stable and changes the order of data that is coming in or going out. Here the data is related to links, PR, domain power, and relevancy of content. When the data remains same and just input and output change, it is termed as algorithmic update.
Web spam comprises of mainly three elements that is excessive use of keywords in any particular piece of writing, over optimization, and unnatural link building. Many other factors also come into play but these three are main elements that directly come in web spam. If you do so, it alerts Google’s systems about possible harm that can occur. It includes depreciation of pages, loss of PR, breakdown of rankings overnight, and many more.
All the content is recorded in Google’s systems and when Google brings any algorithmic update or a data revive, the data is used to eliminate rankings. Due to these problems, penguins and pandas come in.
How do you prevent this?
Links are an essential part of SEO activities for every website and this system will obviously go forward and make a niche web so that search engine crawler could link with a particular website.
With advances of Technology, search engine crawlers are now capable to understand the semantics connected with such links. When these links, relations and website content are set into place, search engines verify real links and paid links. The best way is to have real links and some necessary paid links to attain optimum results.
Many inward links are a direct source of web spam; the right way to correct this problem is to remove the source links as soon as possible. By doing so, Google will know you are trying to improve the website and it will then reassess your website.
Keep in mind that the links involve are qualitative. To determine their quality, check the following
- domain value
- Relevancy of the link
- IP address
- Caching and Indexing of the Prospective Link path
Getting one or two links from any one domain is fine, as it makes sure that no future penalties will occur.
Google like natural optimization of the content, an essential part of internet marketing service, however, many SEOs believe that natural optimization means avoid keyword stuffing into titles, metas, content etc. however, the fact is using the keyword is essential but use that keywords which matches or best suited in the content otherwise this unnatural keyword stuffing can harm you.
Optimizing the website, using an SEO-friendly and natural method is the need of hour. For example, take any page of an optimized site and calculate the number of keyword usage in the following:
- Navigation Content
- Footer Content
- exchangeable Text Within Images
- Main Content
- Internal Links with Exact Keyword Matches
- Title Tag
- META Tags
Calculate total number of exact keywords and evaluate that is it looking natural? Make sure that they have a natural look.
The Bottom Line:
The aim of Google update is to focus on quality and not to punish websites or lowering down their ranking; therefore, by doing so, Google is getting success in achieving its goals of providing high quality to its users. If you are focusing on the website quality keeping in mind the appropriate way, you will not get harm from Google updates.