Google has brought down yet another mayhem of changes to its search results through what is now known as Penguin Update. Even though it may sound fuzzy and cute, it is not. This is not the first major update, which Google has launched over the years. Panda algorithm change was the previous update that had rolled over many low quality websites from the SERPs. Penguin is no less destructive in nature.
Google’s Penguin Update: The Latest Threat for Web Spammers:
The Penguin Update is intends to hit the websites that have maintained a deep rooted relationship with the search engines with extreme “black-hat” SEO practices. Here are a few things, which Google frowns upon by through this update:
- Promoting Web Spam Over The Web:
These practices, now known as “webspam,” are the use of such techniques that go beyond the normal behavior of the genuine websites.
- Failing To Follow Guidelines:
Google targeted the techniques, used by webmasters and SEO experts that are breaking the Google Webmaster Guidelines.
- Practicing Misguided SEO Techniques
Sites that are engaged in keyword stuffing, spinning content or hidden texts, cloaking or redirection techniques, as well low quality practices for website link building are targeted majorly.
People are in a quandary of being hit with the over optimization penalty with this update. Let us look at some of the greater practices that people needs to avoid if they want to cut some slack of the harsh Google practices and keep their names off the hit list:
Structuring an Action Plan to Dodge Google’s Penguin:
The rule of the thumb is that SEO, which is natural, will never get any penalization from Google at any time. Some of the golden rules that you should follow are:
- Looking After Your Viewers:
Google promotes the idea taking care of the viewers and the importance of user experience is greatly enhanced. Sites that are not designer for the usability purposes or do not contain compelling unique contents for the interest of the users will greatly decrease the ranking of the site.
- Google Over Amateur Internet Marketing Practices:
With the aggressive nature of these updates, Google is placing efforts in the removal of spam. The guidelines that are being set by Google will help the young marketers who tend to use internet marketing services for branding purposes and avoid getting into spammed practices.
- Bringing Originality And Quality Into The Site:
The people should be more concerned in making website that are highly optimized and are against the webmaster guidelines set by Google.
By doing careful on-page SEO and by using unique content keyword dense content, you can make sure that the website is of good standards and will be rewarded with Google. You cannot stop using SEO practices on your site, as these are the main techniques through which you can gain up some traffic.
- Off-Page Related Terms:
With the Penguin update placement, Google may also hit the sites that are mishandling the off-page SEO practices. Forced linking on the sites or creating poor quality back links will also bring suspicions on your web pages.
As Google has taken the time to scrutinize and detach quality from low quality web content, it is now the time that you should start analyzing your own SEO practices and take notice of the changes that will help you rein in the Google penalization and many more updates that may follow.
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