Using Google Adwords Tools for SEO ? Yes. It is true and possible. Adwords, specifically a paid tool for traffic increase, many people overlook the probable organic SEO benefits this tool can cater. Considering this importance, we have enlisted some of the best ways in which individuals and internet marketing services providers can use Adwords to make the most out of their organic SEO efforts. Have a look:

Adwords for Keywords

Before carrying out the SEO of your website, it’s crucial to identify your targeted keywords. You’ll again get a number of keyword generating tools but none is as efficient as Adwords which helps you generate a wealth of keywords all applicable to your website, and on which ones should you focus more. Since all SEO efforts gather around one thing, the keywords, make sure you’ve chosen the right and converting ones for your website.

Adwords for Enhancing Your SERP CTR

A savvy SEO specialist must be aware that Google employs user data, probably organic SERP CTR data to determine the relevancy of an organic listing for a certain keyword. After running a PPC campaign and gathering the CTR data, you get a good idea on what key page titles and Meta descriptions will enhance your organic SERP CTR.

Imagine being at number 5 and receiving a double click through rate than number 1, Google will surely acknowledge this overtime. All you have to do is select the headline from your best performing AdWords campaign and make that your page heading. Then select the description of the best ad and place it as your Meta description. Utilize your AdWords Ad Performance Report for this purpose.

Adwords for home Page Optimization

We all know that organic SEO takes months to display the proper results, but are you looking to quickly test and optimize your website’s home page? You can use Google’s website optimizer to create a basic page that’s highly optimized to capture your organic visitors and convert them instantly. This is a great way to blow away your competitors in a short period of time.

Location Targeting With Adwords

By examining the Geographic Performance Report in Adwords, you can identify which areas can give you more conversions, and then assist you with optimizing pages for those specific countries, cities or states. Additionally, this report tells you:

• Which cities to target for local campaigns.
• Should you generate location specific pages or not?
• Customizing your landing pages for your specific area.

Adwords to Facilitate Your Link Building Campaign

Placement Performance Reports in AdWords allow you to view all the areas from where you are getting relevant amount of traffic and conversions. Once you find out these platforms, you can contact those sites for a direct linking deal with you, or you can write content for those sites to gain back links.

Adwords to Help You with Relevant Content Writing

Like the above point, after viewing the link that sends you the most traffic, you can view the nature of that site and start producing more content of its type, or even better. This will bring a chain of visitors to your website, thereby increasing your organic search listing.

Take advantage of Adwords and help improve your organic search engine optimization. If you use Adwors  tools in some other ways to improve your organic search rankings, share it with us.

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