Google is definitely the force to reckon in the virtual world. The way Google caters the diversified needs of web surfers, particularly in the domain of search engines, is simply worth mentioning. Not only is their assistance to web surfers evident from the innovations of Google Search Engine, but they also fascinate them with products like Google Analytics.
Google Analytics
Google Analytics is undoubtedly the most preferred choice of web surfers who want to explore newer avenues of their web presence, much beyond simply accessing a URL with the help of Google, the search engine. It offers powerful web tracking to anyone maintaining a web presence, sufficing the needs of individual web marketing enthusiasts to the needs of giant online enterprises. In fact, the Google AdWords customers can access their Analytics data from within their AdWrods account.
It Serves The Best For
Though it is designed to cater the needs of multiple audiences, the major beneficiaries of Google Analytics can include:
Executives
- Helps them define marketing initiatives most effective for them
- Provides them with precise traffic patterns and trends on their website
- Helps them determine the customer segments that can be most valuable to them
Marketing Professionals
- They are informed about the source of visitors on their site and what they like to do there
- Serves them with useful information on how to convert simple visitors into actual customers
- Informs them about the particular keywords with most potential of conversion
- Also informs them which of their ads is most (would be) most effective
Content And Web Developers
- This group of users gets informed about possible reasons why people leave their site without acting the way they wanted
- Google Analytics can also point towards any website design elements responsible for the situation mentioned above
- Also lets them know the kind of site content people wish to see in a particular domain
Google Analytics Updates
Well, this is not all about it. Serving icing on the cake is the fact that Google vows to improve all their products and services, taking cue from user feedback and expectations. In this case also, Google has quite recently announced an amazing update for Google Analytics, referred as Google Analytics Version 5.
Some Major Features
The major updates include:
- Significantly redesigned Google Analytics platform to support enhanced new functionalities
- Enhanced user interface to facilitate users getting the information they need most conveniently
- Improved report generation mechanisms for generation of faster and efficient reports
These are the generalized enhancements that run through Google Analytics Version 5. Some specific improvements worth your attention include:
Real Time Analytics
Real-Time reporting is perhaps the show stealer as far as improvements in this version of Google Analytics are concerned. It will update the user with the current happenings on their site by virtue of real-time report generation, displaying each page-view just seconds after the actual proceedings on the page. The “Home” tab present in new dashboard will host all Real-Time reports for consultation.
Multi-Channel Funnels
Multi-Channel Funnels, as included in latest version of Google Analytics, enable you to track in-detail activities of your visitors, tracking them 30 days before converting or purchasing from you. The coverage will include customer’s interaction with a host of media channels, from clicks on paid as well as organic searches, social networks, display ads, and affiliates.
Mobile Reporting
The addition of Mobile Reporting in the latest update of Google Analytics would allow you to proceed abreast to future of web, i.e. mobile web. Mobile reports will allow you insight into how people approaching your site act and interact with your website using different kinds of mobile devices, thus enabling you to devise even better strategies to cater this expanding segment of customers. Social media is the current happening of the web and this kind of aid serves ideal to your social media marketing endeavors.
Flow Visualization
It enables you a highly enhanced and sophisticated graphical display of visitors’ navigation through your site. This definitely gives you a better idea how interaction of your customers is proceeding with your site.
Conclusion
In a nutshell, Google Analytics Version 5 shall help you signify your online presence irrespective of your online status and stature with its amazing new features. The sooner you get along with it, the better it will yield you, so you better start exploring it as soon as possible, before your competitors leave you behind in this battle of survival and progress.
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