Google has brought down yet another mayhem of changes to its search results through what is now known as Penguin Update. Even though it may sound fuzzy and cute, it is not. This is not the first major update, which Google has launched over the years. Panda algorithm change was the previous update that had rolled over many low quality websites from the SERPs. Penguin is no less destructive in nature.

Google’s Penguin Update: The Latest Threat for Web Spammers:

The Penguin Update is intends to hit the websites that have maintained a deep rooted relationship with the search engines with extreme “black-hat” SEO practices. Here are a few things, which Google frowns upon by through this update:

• Promoting Web Spam Over The Web:

These practices, now known as “webspam,” are the use of such techniques that go beyond the normal behavior of the genuine websites.

• Failing To Follow Guidelines:

Google targeted the techniques, used by webmasters and SEO experts that are breaking the Google Webmaster Guidelines.

• Practicing Misguided SEO Techniques

Sites that are engaged in keyword stuffing, spinning content or hidden texts, cloaking or redirection techniques, as well low quality practices for website link building are targeted majorly.

People are in a quandary of being hit with the over optimization penalty with this update. Let us look at some of the greater practices that people needs to avoid if they want to cut some slack of the harsh Google practices and keep their names off the hit list:

Structuring an Action Plan to Dodge Google’s Penguin:

The rule of the thumb is that SEO, which is natural, will never get any penalization from Google at any time. Some of the golden rules that you should follow are:

• Looking After Your Viewers:

Google promotes the idea taking care of the viewers and the importance of user experience is greatly enhanced. Sites that are not designer for the usability purposes or do not contain compelling unique contents for the interest of the users will greatly decrease the ranking of the site.

• Google Over Amateur Internet Marketing Practices:

With the aggressive nature of these updates, Google is placing efforts in the removal of spam. The guidelines that are being set by Google will help the young marketers who tend to use internet marketing services for branding purposes and avoid getting into spammed practices.

• Bringing Originality And Quality Into The Site:

The people should be more concerned in making website that are highly optimized and are against the webmaster guidelines set by Google.

By doing careful on-page SEO and by using unique content keyword dense content, you can make sure that the website is of good standards and will be rewarded with Google. You cannot stop using SEO practices on your site, as these are the main techniques through which you can gain up some traffic.

• Off-Page Related Terms:

With the Penguin update placement, Google may also hit the sites that are mishandling the off-page SEO practices. Forced linking on the sites or creating poor quality back links will also bring suspicions on your web pages.

Conclusively:

As Google has taken the time to scrutinize and detach quality from low quality web content, it is now the time that you should start analyzing your own SEO practices and take notice of the changes that will help you rein in the Google penalization and many more updates that may follow.

Mobile media has become the most advanced and the overwhelming increasing venue where the marketers are broadcasting their messages across. It has been rightly said, “Mobile is the new face of engagement.” Everyone loves to embrace the mobile technology and with the explosion of mobile use among consumers, businesses should strategize and think beyond for making versions of their web sites accessible with small Smartphone screens.

Numerous web mobile stats and marketing projections suggest that mobile internet usage will overtake desktop usage before 2015. Microsoft Tag has compiled a brief over look recently in their info-graphic.

Here is a summary about the takeover of the mobile revolution in and the technological preparation for the development of new mobile commerce platforms, strategies, and marketing efforts, for businesses.

Mobile Usage and Mobile Marketing Scenario in the Future:

In order to understand the Smartphone usage and the importance of developing mobile marketing techniques, here are some of the different mobile web usage statistics, which has been indicated through a number of resources.

According to the statistics, the mobile device adaptation is among the US consumers is likely to increase to 257 million Smartphone consumers by 2016 while 126 million tablets will be in use by the same year in United States.

2. Mobile Marketing Increase Since 2009 – 2010 And Onwards:

In the similar scenario, the mobile marketing is constantly on rise as from the year 2009 to 2010; the mobile phone related advertising techniques increased by 75% to almost $1.5 billion and is predicted to increase at $2.3 billion by 2013.

Whereas the social media interface saw a 32% raise and other modes, such as internet marketing and television broadcasting had even lower change percentages in comparison.

3. Social Media Interaction Through Smartphones:

Studies by Google have also indicated that there has been a mobile movement among the Smartphone users. About 77% of Smartphone users visit search engine websites followed by social networks.

Mobile use is growing faster and about 9 out of 10 search results done on smartphones end in actions like, purchasing, visiting a business, etc. Even YouTube is getting 200 million mobile playbacks a day, according to the reports.

Why the Need to Enhance Mobile Web Usage Experience?

There is no need to tell you about the importance of developing mobile-friendly versions of developing blogs and business websites.

SEO Services can help many businesses to recognize the quickly rising percentages of the mobile phone users that will provide them to dominate their respective niches by getting the required websites rank in search engine results. It is necessary that you attract large mobile Web users to change the site traffic significantly and to contribute to the change of the revenues and optimization can help you achieve the goals.

The best optimization techniques that are used for the desktop sites are same as that of mobile sites. For the promotion of the websites, SEO includes:

• The proper use of keywords,
• Search convenience,
• Generalized content
• Stabilized the link building process

The difference remains in the accessibility of usage that would meet the screen resolution needs of the mobiles.

In Brief:

Mobile SEO for the securing the market has become the need of the hour for the businesses that need online commencing. The trend of Mobile integration with businesses grows, the venturing of mobile SEO for web marketing will help to strengthen promotion strategies and the importance of having a mobile presence today.

Since most of us can recall, online marketing businesses have been dependent upon Analytics. From the measurement of return on investment on your advertising to the detailed tracking of the statistics about the visitors to your website, Google Analytics have offering the best in marketing field.

A web analytics tool, Google Analytics is a free to use system from which both specialized and non specialized individuals can get their first thing rankings checked. Today it is in use on around 57% of the 10,000 most popular websites.

The user interface of Google Analytics is simple for the easy of every Tom, Dick and Harry, but the recent changes have frustrations among the people.

New Google Analytics Interface Tutorial:

The new Google analytics UI is making web marketing even more desirable for the people. With the new analytics setup, you have the ease of bringing up great custom dashboards to the table.

Both new and old UI of analytics offered standard dashboard that is used as an overview of the profile. The customization option will help you create up to 20 dashboards for each profile.

Setting Up the Dashboards in Analytics:

The creation of the dashboards is a simple process. All you need to do is to click the “+ New Dashboard” link on the left navigation, which is present right next to the profile Home tab. Afterwards, you would need to put in the name of the dashboard and choose from a “Blank Canvas” or a “Starter Dashboard.”

If you choose a “Blank Canvas,” there are two ways to optimize and populate it with new widgets:

• By using “Add Widget” feature on your dashboard
• By navigating in Google Analytics and clicking the “Add to Dashboard” link.

With the help of the add widget feature, you are presented with four widget options for your dashboard:

• Metric:

Single metric as well a “sparkline” for that metric will be presented to you. This sparkline is actually a tiny line graph.

• Pie:

With its help, you can view the breakdown of various metrics in pie chart form.

• Timeline:

You can compare two metrics over any period, in graph form, with this timeline feature of analytics.

• Table:

It is the traditional Analytics table, to display what you can actually setting.

Dashboards for SEO Monitoring:

The SEO monitoring dashboard will provide a good look into the health of SEO services you have setup for your campaign. Nine widgets can be useful in SEO monitoring over analytics. These nice Metric/Timeline widgets will help in:

• Estimating organic non-branded keyword traffic.
• Make organic non-branded keyword conversions.
• Setting organic non-branded keyword traffic table.
• Converting/transaction keywords for branded search terms.
• Navigating top social action content in the standard reporting section.
• Knowing what content is getting shared the most.
• Keeping an eye on traffic generation and changes it makes.
• Page loading speed.
• Generating new keyword ideas and to finding new usability ideas.

End Note:

The Google analytic users are finding difficulties in the navigation of the new interface. Nevertheless, once you get to know what to look for and how to use the updated version of analytics, you can start managing your accounts, profiles, and create customized SEO dashboards in a faster and easier way, than ever.

As the social media came into spotlight, the Facebook frequent updates gained the speculation. The massive transformation introduced by Facebook known as the Timeline is the biggest so far and has gained the spotlight position. It has become the talk of the town for not only the Face bookers, but also among a number of entrepreneurs and executives.

How is Facebook Timeline Effective for Business Pages?

Facebook timeline feature is the much anticipated media integration, and with its digital scrapbook outlook, it can help the customers to get a chronological outlook of their historical development, current ventures, and the future prospects.

With its magazine-like layout, the Timeline aims to bring you more business exposure and deeper user perspective. The production of stories in the “News Fees” will help in the branding of the label and the products, services and other relevant business information. The worth watching images and the worth reading business structures can help lure the prospective clients in getting involved with the business you are promoting.

Taking Advantage of Facebook Timeline for Business Building:

With the help of such a layout, the businesses can offer a whole picture of their work in an instant with the timeline scenario. If you want to take advantage of the Facebook timeline features and extend your business image to the wider audiences, here are some tips and techniques through which you can maximize your business with the help of Facebook’s social media marketing practices:

• Making Use of the Cover Photo:

The very first thing, which you can do to brand yourself, is by using the visual image for the cover photo and represent your business.

• Using the Subscribing Feature:

You can use the subscribe feature to your use by keeping updates of your clients. The updates will remain visible on your news feed permanently with subscriptions.

• Music Integration on Facebook:

You can check out your friend’s activities and see the music playlists at Spotify, which was currently integrated with Facebook.

• Foodspotting from Facebook:

Another feature of facebook, which can help the eating businesses know what and where everyone is eating and their likes and dislikes.

• Importance of Sharing:

The “Share” button on Facebook can help you repost the links to other timelines. This will help you revise your offerings to the clients.

• Facebook Ticker:

Present of the right side of your Newsfeed, Facebook Ticker will help you view your friend’s updates and will help you follow it. It is a great way to enter web marketing scenario and expose your brand or business to the public.

Facebook Timeline will help your customers to be loyal to your brand and share their experiences to expose the business publicly. However, many facebool users who find the feature very overpowering have registered many complaints about the timeline.

Some people are also of the view that this appearance of profile looks very busy or colossal and they do not find any reason to make the change. They took a lot of time in managing their preferences in the old layout, which is much easier to navigate. Nevertheless, people who are open change will know the benefits, which the timeline has to offer for their business marketing.

Online branding sites are creating their presence among the internet users. They are actively engaged to influence their current and future customers even further. To discover where the online conversations are happening and to respond to the demands in a timely manner, online businesses are seeking ways to get the reputation on social networking sites.

Recording the Social Media Activities of Your Visitors:

Website monitoring helps the business owners to discover who is saying what online. A snippet of JavaScript, which was provided by Mixcloud could help in the logging the activity of the site visitors on the Facebook, when they sign in or log out from there. Any internet marketing company can now customize the social networking buttons, monitor, and record the logging activity of the visitors coming in at specific networks.

While, there a number of API associated with the Facebook applications that offer the websites to gather information about the users, there is no such thing available for Twitter and Google+ and so the stats are usually void.

Techniques to Stalk the Website Visitors on Google Plus and Facebook:

It is often hard to hit upon a technique, which can help the person to track the logon activities of the people on a number of online social platforms. Nevertheless, here is the unveiling of the mechanism, which can help the people to detect what they need to know and track activities to gain static ratios of their user preferences on the web.

Setting Up the Online Media Tracking System:

You can become a code junkie and track your online users with expertise. However, for that you need to follow two main steps of establishing the tracking codes on your websites:

• The very first thing, which you need to do, is to setup an empty Facebook app. This is required so that the API code for Facebook works for the domain. Setting up of this app is easy and takes no more than a minute.
• Once this is done, install the JavaScript code.

The details of setting up the systems for social media networks are as under:

Creating a Free Facebook App:

Creation of the Facebook app is necessary, as the Facebook API code will only allow domain to make requests to the App associated with that domain. For that, just go to the Developers page on Facebook and create the new app from there. Once the changes have been saves, grab the App ID from the page.

Installing the JavaScript Code:

Once you add Google analytics to your page copy the code and add this snippet of JavaScript at the top of your page. After that, another code, to establish the login button for Facebook, Twitter, and Google+, is added. Also, ensure that you replace the Facebook appID code with that AppID you had created.

Making Data Visible in the Analytics:

Once the code has been set up and the tracking system is installed in the Google Analytics, you are ready to view your data appearing on the analytics. This may take up a few hours but small segments can help you view the data properly and record it accordingly.

To sum it up, with the growing intensity of the social media site, the brands and online businesses try to engage themselves with the current trends occurring among the people. Facebook API access has made these possible, but it is harder to gather the stat reports for other sites such as Twitter and Google+. The best way to achieve appropriate results is to change the details of social buttons and use the above-mentioned tracking method to use the traffic recordings at the Google Analytics with ease.

This writing is a continuation of the previous post, titled, “Major Google Algorithm Updates of the Past Decade (Part I)”, in which the algorithm updates from the year 2000-2005 were taken into consideration. This writing gives a detail of the updates from the year 2006, till present date. The updates are mentioned below and the person having interaction with internet marketing world must have to keep him/herself deeply.

Year 2006:

The major update of year 2006 is given below.

Supplemental Update- After a long year of changes in supplemental index, Google, in November 2006, declared that supplemental was not a penalty.

Year 2007:

The major updates that took place in the year 2007 were:

Universal Search- Rolled out in May 2007, though this update was not an algorithmic update, but Google did integrate News, Images, and Videos with search results.

Buffy- In June 2007, Google named the accumulated algorithm changes as Buffy.

Year 2008:

2008 witnessed two major algorithm changes, which are given below:

Dewey- Though the real reasons still unknown, webmasters speculated that Google was including its internal features in the search, like Google Books in April 2008.

Google Suggest- In August 2008, Google introduced the suggest feature, where suggestions would appear below the search box while user typed query.

Year 2009:

The major updates that took place in Google’s algorithm in year 2009 were:

Vince- The first major update introduced in February, which would go on to favor big brands, and had long term implications.

Rel-canonical Tag- The second update in February, in which all the major search engines supported canonical tags.

Caffeine- Introduced in August, the major objective of this update was to speed crawling, integrate indexation, expanding of index, and ranking the website in real-time.

Real-time Search- introduced in December, this update integrated real time feeds from Twitter, Google News, and more with the SERPs.

Year 2010:

The year 2010 witnessed numerous changes in the algorithm of Google. The major changes are given below.

Google Places- In April, Google with this update, integrated local search results with Places pages, and added features like local advertising.

May Day- In the month of May, webmasters witnessed a significant drop down in their long-tail traffic, which was later confirmed by Google.

Caffeine (Rollout) – With this update in June, the Google index became 50% fresher and crawling was made tighter.

Brand Update- This was not a conventional algorithm update, but with this update in August, Google allowed the appearance of same domain multiple times in SERPs.

Google Instant- An elaborated form of Google Suggest, this update was introduced in September, as per this update, suggestions would appear in response to the query being typed by the user.

Instant Previews- With this update, in November, a user was able to view the landing page, whilst staying on the SERPs.

Negative Reviews- Google made a big change in December. The websites that were ranking on their negative reviews were targeted in this update.

Social Signals- The second update in December. Google confirmed that it considers social signals from Facebook and Twitter in ranking of a website. It brings social media optimization impact in the ranking of any website.

Year 2011:

The year 2011 was the year that witnessed most changes in algorithm in the past decade. This was the year when internet marketing services providers had to be on their toes and had to make frequent adjustments in their strategies. The major updates are given below.

Overstock dot com Penalty- The websites like JCPenney that had black hat SEO tactics, were hit by this update in January 2011.

Attribution Update- This update in January, helped in sorting out scrapers and content attributors.

Farmer- A corner stone to Panda update, this update started hitting websites with content farms, high ad-to-content ratio, and thin content in February.

Panda 2.0- The new Panda update was released for worldwide English queries and other data was also integrated with the update in April 2011.

Panda 2.1- In May 2011, another Panda update was rolled out, but Google did not elaborated on any changes.

Schema.org- Yahoo, Microsoft, and Google supported a consolidation approach in structured data giving it the name of Schema in June 2011.

Panda 2.2- The Panda was further updated and officially acknowledged.

Google+- The social media competitor of Facebook introduced by Google in June 2011.

Panda 2.3- This update was not acknowledged, but was a mere speculation of webmasters.

Panda 2.4- In August 2011, the Panda update was rolled out globally.

Expanded Sitelinks- Pertaining to Brand queries, Google introduced expanded site-links in August 2011.

Pagination Elements- In September, Google introduced rel= “next” and rel= “prev” link attributes to fix duplication and crawling issues.

Panda 2.5- Another Panda update in September, the details of which remained unclear.

Query Encryption- As per this update, from October 2011, Google started to encrypt search queries for the sake of user privacy.

Freshness Update- According to this update, the freshness of content affected 35% of the queries from November onwards.

Panda 3.1- Another update in Panda sequels, which occurred in November, but were not officially acknowledged by Google.

Year 2012:

Three major updates that took place this year in the month of January are:

Ads above the Fold- Some webmasters referred to this update as “Top Heavy”, as per which, the algorithm devalued sites with high ad-space above the fold.

SPYW- Google pushed Google+ forcefully in the SERPs, in the form of search + your world update.

January 30-Pack- Google acknowledged over 30 changes in the month of January, like rich snippets, related-query improvement, and inclusion of search landing-pages.

Bottom Line:

The above-mentioned updates show that how Google algorithm has evolved over the past decade, and it is still in the evolution process. All webmasters are on their toes to the further changes that will take place in this year.

Click Here To Read Part (I)

The main reason why Google remains the king when it comes to search engines is the frequent changes it makes to its algorithm to make the user experience worthwhile. The minor changes in the algorithm are very frequent, whereas, every few months a major update rolls about in the algorithm.

The analysis of these changes on yearly basis can help web marketing services providers to better analyze the performance of a website pre and post the updates. This writing is the first part of the details of algorithm updates that took place in the last decade.

Year 2000:

In the year 2000, Google introduced only one major change in December. The update is given below:

Google Toolbar- Google Toolbar came with Toolbar Page Rank, which introduced the concept of page rank, and all the webmasters started trying to achieve the highest rank possible.

Year 2002:

In the month of September 2002, Google introduced an un named update, the brief description of which is given below.

1^st Documented Update- The details of this update still remain unclear; however, the areas around which this update revolved were PageRank and Google Dance update.

Year 2003:

The year 2003 witnessed several updates on part of Google. The major updates rolled out by Google in this year are given below.

Boston- This is the first named update by Google, rolled out in February 2003. This update revolved around index and algorithm changes.

Cassandra- The update came about in April 2003, targeting mainly, the hidden links, and linking from co-owned domains.

Dominic- This update was introduced in May 2003, and its working was also mysterious. The update seemed to hit the reporting of backlinks.

Esmerelda- It was the last of monthly updates rolled in June 2003. This update was mainly concerned with some infrastructural changes at Google.

Fritz- With Fritz update, the Google monthly dance ended, and now the index changed on daily basis.

Supplemental Index- To cater more documents in indexing, without compromising on performance, Google introduced the Supplemental Index update in September 2003.

Florida- This update truly put the SEO industry in front, by rejecting the old keywords based tactics. The update was introduced in November 2003.

Year 2004:

The major updates of year 2004 are given below.

Austin- Austin update in January 2004 covered the loop holes left by Florida update. This update targeted, deceptive META-tag stuffing, and on-page tactics.

Brandy- This update, introduced in February 2004, dealt with index expansion, Latent Semantic Indexing (LSI) and anchor text relevance.

Year 2005:

The major algorithm changes rolled out by Google in 2005 are:

Nofollow- This update strictly emphasized on the quality of links, by controlling the spam links. This update was implemented in collaboration with other search engines in January 2005.

Allegra- This update was introduced in February 2005 and its implication remain ambiguous. Some believe it affected LSI, while others believed it affected the sandbox.

Bourbon- According to speculations made by webmasters, this update dealt with non-canonical URLs, and duplicate content. The update surfaced in May 2005.

XML Sitemaps- This update superseded the traditional HTML maps, and gave SEO services professionals some control over indexing and crawling in June 2005.

Personalized Search- Though with small affect, this update gave search engines ability to adjust results according to the search history of user. It was the second update in June of the same year.

Gilligan- In September 2005, Webmasters witnessed changes in search, however Google denied it of being any kind of algorithm update.

Google Maps- In October 2005, this update changed the SEO world, when Google inculcated data of Maps into LBC.

Jagger- The second update of October that dealt with reciprocal links, low-quality links, and link farms.

Big Daddy- The update was released in December 2005, and dealt with URL canonicalization, redirects, and Indexing timeline.

Conclusion:

The year 2000-2005 showed a switch in Google’s policy to roll out updates, where the updates ceased to roll out on monthly basis, and the index was updated daily. These updates laid the foundation for other major updates to come in the coming years.

The Part II of this report will give an insight to the major algo updates that have taken place from 2006 till present. So if you want to complete your Algorithm Updates knowledge of past decade, then wait for the soon to come second part of this post.

Click Here To Continue Reading Part (II)

The biggest and perhaps the most adverse reaction was seen on internet in the month of January, against the SOPA and PIPA. A majority of world-renowned websites protested against these bills and displayed various banners on their website in opposition of this bill.

Meaning of SOPA and PIPA:

Both SOPA and PIPA are acronyms, where;

• SOPA represents the Stop Online Piracy Act
• PIPA represents Protect IP Act.

Ills of the Bills:

Both these bills are not accepted at all among the circle of internet marketing companies, as well as simple home users of internet. The reasons for it being bad are:

• SOPA and PIPA are not welcomed because of their ‘intellectual property infringement’ definition. The definition presented in the bill is extensively vague, and covers almost each and every thing on the internet, meaning that the entire internet is infringed.
• The other reason is the strict penalties they apply. According to the bill, a website which is found guilty in hosting of copyright material, then the website will face severe consequences in the form of, ban of making payments via PayPal, Google AdWords getting disabled, search engine will be ordered to take away all your website links, the ISP would block access to your website, and so on.
• With this bill, the earlier running DMCA of 1998, will be no more applicable, according to which only the users were held accountable for the content they share and not the website. With this bill, the websites will be held accountable for the content they host, rather than the user who shares the content. This would mark the end of Facebook, YouTube, and Twitter.

The Reason For Their Implementation:

Though everyone hates these bills, but there are a few people who support it either intentionally or unintentionally. These are:

• The first group that apparently would benefit from these bills is the music and movie studios. With YouTube and other file sharing websites gone; these groups will be the leader of their domain. However, these brands are the only partly benefiting from this bill.
• The other group that is unintentionally supporting the bill in congress, who apparently has no idea whatsoever; about the destruction, these bills will bring to the internet. They are doing it for the benefit of one group (above mentioned) only, while penalizing the rest of internet world.

Implications of the Bills:

There are two major implications of these bills, which when seen collectively, sum up the whole of internet.

• The first implication would be the death of small businesses on the internet. Small businesses are with small budget, and they chose internet because of its affordability, if they were to be allegated with any act of infringement, then they certainly would not bear it. Therefore, new businesses would stop to step up into the online world.
• The second implication would be seen on the online internet marketing process. With social media out of the scene, and link building losing its importance, the whole online marketing process will die, and there would be no market online.

Conclusion:

In short, both these SOPA and PIPA bills would only benefit one business group and would exterminate the rest of the online world, and the online world would literally turn into the stone age, where there would be no information available to the user, neither would internet be as facilitating as it is today.

Since the launch of Google’s Panda update, the way things were conducted in SEO arena has totally changed. The major three impacts of the update can be seen on:

• Content Quality
• User experience and design
• Usage and user metrics

These three levels of impact have made the job for an SEO professional more difficult. Initially an SEO had to worry about the arranging content, but now an SEO has to generate and manage high-quality content.

When it comes to content, Panda Update shows Google’s strictness toward duplicity of the content. The new websites are complying with Panda Update, but the problem lies for the websites that were running before panda update, and have content that does not comply with the update. The lines below explain the penalties a website can face due to this Update, and how can a website rectify the issues pertaining to it.

1. True Internal Duplicate Content:

This type of duplication in content is most common and occurs when you create substantially unique URLs for the same content on your website. Regardless of the purpose, you are using these different links for the same URL,

• Google will regard these unique URLs as deliberate try from your part to trick the search engine algorithm.
• For this act, Google will penalize your website for using bad practices to promote your page.

Solution- The only solution to remove internal duplicity of content is to remove all the corresponding URLs for the same content, and try to develop fresh URL for fresh content.

2. True Outside of Site Duplicate Content:

If you avail the services of an internet marketing company, they will specially warn you about true duplicate content outside the website. This type of content is one, which appears in search results under different domains. If such a thing happens, then

• Google will regard all this appearance of same content under different domains as SERPs noise, and would consequently penalize.

Solution- The simple and straight solution for this problem (provided you are the owner of all the domains), is the creation of cross-domain canonical tag, in which you would select a main URL, and rest of the URLs will direct to the main URL.

3. Internal Near-Duplicates:

Websites that adopt the strategy of generating content and then with slight alteration, adding few strategic keywords in the title, to gain high ranking for themes or locations, often get penalized for this tactic. This type of tactic can be seen in:

• The websites of national companies, like insurance companies, which have the same theme, and try to attain high ranking by changing some part of text.
• The ecommerce companies, which have various product pages, and can’t afford to write fresh content for each product.

Solution- The only solution, though not feasible from monetary aspect, is to re-write and create new and fresh content.

4. External Near-Duplicates:

This type of duplication occurs when a website has other partner or affiliate websites, which borrow the content of the website. In such a case,

• Google will treat the website as it does treat any other website involved in duplicate content.

Solution- The solution suggested by most of the SEO services providers, is to add a few pieces of user generated content to the original content. In case your website has some affiliate or partner websites, then the partner website when borrowing your content, should add a few pieces of user generated content to the original content. This is a quite effective and low cost solution to the problem of external near duplicity in content.

Other Penalties and Solutions:

Besides the major penalties mentioned above, the other ways in which Panda Update affects a website are:

• Large ecommerce websites, that store the internal search pages, are penalized by Google, the solution for them is to start noindexing of their internal search pages, so that they don’t appear in SERPs.
• Websites that have numerous ads on their pages also are penalized, regardless of the quality content they have. Therefore, a website should have few high performing ads, compared to several low performing ads.

Conclusion:

Google Panda update has severely struck the market and changed the way online marketing was done. For websites, which existed prior to this update, it is difficult to comply totally with the update. However, by removing old pages that do not perform well for the website, and by updating new content after having it verified for duplicity, will make sure that the website clears the Panda based penalty with ease and without any complications.

Internet has definitely turned into something as necessary as blood running through our veins, delivering what different body parts need to be delivered for optimal performance. The mass-fame that internet enjoys today, is greatly indebted to valuable contributions of internet marketing.

In fact, SEO (Search Engine Optimization) and PPC marketing (Pay-per-Click) are terms almost everybody using internet seems to be aware of. This article, however, is intended to increase your knowledge about how SEO concerns can tackle the biggest of their challenges, i.e. developing a perfectly optimized page that can bring them in some real web traffic, followed by real business and money.

Many people might not be pleased to know that there are no hard & fast rules for that, but reading through this article would help SEOs in achieving betterment in on-page keyword targeting, so here it goes:

HTML Head Tags

It includes various areas like:

• Title: Definitely one of the most important on-page keyword elements, which should employ the keyword/key-phrase as the very first word, most preferably. There are some highly reliable studies concluding that page titles with first word as keyword/key-phrase enjoy highest correlation with top rankings.

• Meta Description: Not really known to be relied for “ranking” by any major contemporary search engines, Meta description still provides keyword/key-phrase a better place to host, because of the bolding it receives within the visual snippet when search results are displayed. So, you better apply it rather than quitting on it.

URL

• Length: Relevant statistics suggest that shorter URLs offer better results in search and their probability of being copied/pasted as compared to lengthy URLS, by other sites, is much higher.

• Keyword Location: In a given URL, the closer you use keyword(s) to the domain name, the better off you are with on-page keyword targeting.

Body Tags

• H1 Headline: Significance of H1 tag has long been known to SEO people, but recent correlation studies reveal a significant drop in its correlation to high ranking. However, yet it serves many important purposes from various SEO perspectives. Therefore, using it is recommended more than abandoning it.

• H2/H3/H4/Hx: Well, these tags have gone a step lower than H1, and are recommended to apply where needed mandatorily.

• Alt Attribute: To many people’s surprise, the alt attribute, comes out superior to H1, H2, H3, H4, etc. tags as far as its correlation with high rankings is concerned.

Internal Links Architecture

• Click-Depth: What majority of SEO pros suggest is that the more highly competitive and highly challenging a keyword/key-phrase is, the more it needs to be located higher in a website’s internal architecture. This would require a fewer clicks by users from home page to access the particular URL containing a specific keyword.

• Number of Internal Links: Search engines seem to reward highly “linked-to” pages, helping them more with higher rankings. Therefore, for highly competing keywords/key-phrases, links from greater number of pages would result more positively.

Page Architecture

• Keyword Location: The consent of majority of SEO pros is that important keywords/key-phrases should be featured preferably among the first few words (more appropriately, through 50-100 words) of the textual content of a webpage. Most of the concerned studies also confirm the fact that search engines tend to reward such pages better the ones employing keywords deep down their textual content.

Conclusion

No matter if you are pursuing SEO as an enthusiast or as a dedicated internet marketing firm, the better you follow and practice these tips, the better you will yield results in your On-page keyword targeting. The best way to get ahead of your competitors is to apply unique and effective techniques sooner than later.

So, if you want to see better results from your SEO endeavors, you better understand and follow what you get through this article.