Most of the web pages though look great but if some features are missing there then little chances exist for you to become successful in hitting the right audience. From a website every business owners wants to get high site traffic and a great conversion rate that is the main reason of upward inclined revenues. The landing page should be impressive to capture the eyes of visitors and supports them staying for longer and taking quick decision about sales.
What factors can influence a landing page to be successful?
There are many used by SEO services company but only six are described below:
Attractive offer can make a big difference:
After landing at your web pages, the first thing that attracts users is the offer you make. Astonishing offer allures users. You have to make them think…
• What is the best part of your product?
• How your product can address their specific need?
• How your product is better than that offered by other companies?
Collect email addresses of visitors at your landing page:
For future offerings it is important to collect email addresses of site visitors at the landing page. Ask them frankly about subscription. This will help in building a strong contact list that will support you to promote your business in an effective manner.
‘First impression is the last impression’.
Keep a strong belief in this phrase while doing the web presentation of your products or services. A single glance at the heading can make the users stay and a short look at the benefits can make him placing an order to buy. This approach should be utilized in your website.
Use bullets instead of long paragraphs:
Maintain the interest of site users while going through your web pages. It’s better to follow bulleted or numbered list rather than lengthy paragraphs. People don’t have enough time to read the details so short messages will deliver the right results.
Show a real look of the product by using good graphics:
By having a glance of the product in the form of graphics, users will get a better idea about your offer. A picture will cast a great impact and can force a user to make the buying decision.
Make the ‘call for action’ appealing:
Prominent place of the ‘buy now button’ helps increasing the click rate. Make the ‘Call to Action’ attractive for users to capture their attention.
Provide convenience to users during information collecting:
The information collection should not be a cumbersome procedure for users. If the main purpose is email access then they have to fill just one blank. For buying, the payment procedure should also be made easy like PayPal or Google Checkout. More comfortable users are at your site, more chances of higher sales would be.
Using the video tool to introduce your product- a beneficial approach:
You can use videos to introduce your products or services among users. It will surely appeal your prospective customers. Using this tool is up to you. If you find it beneficial then make a good introductory video for your product otherwise focus other ways of business promotion.
Your landing page needs to be appealing for higher sales. The above mentioned tools will help you in coming up at right responses from your targeted audience. Don’t compromise over customer satisfaction. Make them ‘feel at home’ while surfing your web pages.