Entries Tagged 'Social Media Marketing' ↓
October 7th, 2011 — Social Media Marketing
The phenomenon of social media has swept all across the virtual world. There would be hardly anyone who can deny the impacts (mostly, positive ones) of social media on overall behavior of internet. It has definitely caused a great stir in the conventions of using (or exploiting) the potentials of internet, especially the online marketing.
With masses looking for opportunities of increased interaction with each other as well as with the brands that are being promoted online through various social networks, how could have online marketers missed this opportunity? With appropriate social media optimization, the charm and efficacy of online marketing has definitely surged up to new levels.
Out of all popular social media platforms like Twitter, Facebook, LinkedIn, etc., Facebook seems to lead the rest with considerable margin in most of the dimensions of social media. This is so, because Facebook strives to introduce changes according to the changing demands and moods of its users, thus leading the pack.
Given below is a description of some of the most recent changes introduced by Facebook, to educate people better about their possible impacts. They include:
The Ticker
This is perhaps the most controversial change that Facebook introduces. It is reported to have generated mixed responses. There are people who found News Feed Ticker to be the single most interesting change introduced till yet, while there are also people who hate it to the limits.
Sitting in the upper right corner, News Feed Ticker serves as a live commentary of a baseball match, updating you about what almost everyone in your profile is up to right now. One benefit of Ticker from online promotion perspective is that you can see and reply any of your contacts who get into any kind of interaction at your fan page.
Smart Lists – Aiding The Friends Button
Now, Facebook offers you even more control over how you segregate among different group of people in your profile by adding smart lists with Friends button. After these recent changes, your Friends button is also provided with additional options of
- Close Friends
- Family
- Acquaintances
- School
- Your city
This type of segregation offers you increased control over publicity of content on your profile. If there are some funny moments you just want to share among “Close Friends” only, without letting other of your profile contacts interact with it, this list serves amazing for that. Smart Lists definitely increase your control over your Facebook profile.
The News Feed
Another change made by Facebook is the new News Feed. Instead of “Top News” and “Most Recent” to toggle between, now you get “Top Stories” and “Recent Stories”. Top Stories appear up in the list while Recent Stories lay below it. Top Stories is compilation of events Facebook thinks you should know, based on your past interaction, while Recent Stories is the compilation of activities in a chronological order.
The Subscribe Button
The new “Subscribe” button seems to cater the needs of people who do not feel like making a specific fan page, but still want to interact with a large number of people. It is simply there to help you make your present profile more public without making some extra efforts.
Facebook Timeline
Facebook Timeline is another significant change made by Facebook management. This time they decide to make changes in the way you saw “Profile” and “Account” on the upper right corner. The personal “Profile” page is now referred as the “Timeline” which hosts everything about you, from your “Stories” to “Apps”, thus enabling you to represent yourself in a new and different manner.
One thing is for sure, interactive changes like these are not only going to affect the way individuals interacts with each other through social platforms, but they are definitely going to impact the norms and practices of online marketing, making web marketing services come up with strategies that can make best use of such interesting changes.
June 15th, 2011 — PPC Marketing, SEO, Social Media Marketing, internet marketing
In this day and age, no organization can afford to ignore consumers. Consumers are important because they allow the business to flourish and dissatisfying them would mean a bad word of mouth for your organization leading to a bad reputation in the market and reduced sales.
Due to this reason, organizations are looking for ways to monitor and find consumers that are loyal. They are also looking for ways to determine the emotions of their consumers so that the marketing and branding professionals can depict trends and manage their marketing activities accordingly.
Marketing Trends for 2011
An examination of the consumer values in 2010 depicts some internet marketing trends for the coming year as well. These trends are essential for the success of a brand or a business. Without them, the company might end up losing customers. As observed, these trends are given below.
- Value: As a brand, the value of your product is what the consumer thinks it is. Therefore, if your product is ubiquitous, it will lose value. Consumers will not attribute the right value to your product. Brands also lose value when coupled with increased spending. Trends show that ubiquity will cause problems for the brands.
- Distinctiveness: People have started realizing the marketing tools and it is no longer easy to fool consumers. Internet marketing has reached to a point where it is essential for brands to stand for something important. Consumers can easily distinguish when brands are just following what their competitors or doing. Therefore, it is important that corporate social responsibility activities are carried out with honesty and are engaging.
- Differentiate: Differentiation of a product is an essential tool for the success of a brand or even a business. As long as the brand can be differentiated, consumers will believe that it carries value and will continue to use the brand. True differentiation is when the brand offers something unique that hasn’t been offered before, however, the type of differentiation that clicks more in the internet marketing world is emotional differentiation. In this age of competition, emotional differentiation distinguishes between two products that are identical in nature. The latest trends show that consumers will start differentiating more on the basis of emotional distinctiveness.
- Word of Mouth: One of the best marketing tools that can increase the sales of a brand enormously is word of mouth. Good word of mouth regarding a product can increase the standing of the product and a bad of word of mouth for the same product can easily damage the business as well as the product. Therefore, it is best to make sure that your brand enjoys good word of mouth. Trends also suggest that consumers will increasingly rely on social networking sites to decide about the purchase of a specific brand. Therefore, if you are not using social media optimization, it is advisable to start using it now as it can help you further your business.
Conclusion
With the proliferation of internet and social media websites, the use of internet marketing has increased. This has also led to the increasing use of social media optimization tools to enhance the presence of a business or product in the online world.
April 25th, 2011 — Social Media Marketing
To make your online presence effective and prominent over the most known social network “Facebook” is something essential nowadays. This is why many think that to grow their fan pages Likes and a better community that propose them as a potential clientage. Therefore, today the power of “Like” has to be practiced for better online results.
Following are some certain ways that can help you build your Likes on Facebook and overcome the odds to an online business.
1) Buy Face Facebook Likes
An effective way to start your Facebook Fan Page, we provide you different options / bundles for purchase that will get you off the mark and acquire healthy fans who will further not only promote your fan page, but also will contribute to achieve your online objectives, get Facebook Likes.
2) Join Relevant Groups
Joining groups with similar interests will have you “Likes” in no time and several new people will join your Fan Page. However, do not ever try to join or promote your fan page in a group that is not similar to yours, as you may end-up being reported as spammed or no “Likes” in return.
3) Buy Facebook Advertising
This is as effective as point number one as it will cost you money but has great potential to offer you. As Facebook, advertising allow you to target interested audiences within the site in no time. This is for sure an effective option for those who are new to the world of social networking site, Facebook.
4) Promote Within Your Friends
A simple, but yet effective way to promote online presence with Facebook Fan Page would be to exercise the option of suggest it to your friends as they can do the same after a simple Like. This will grow your community strong and big within no time. Free resources that can make you market your presence.
5) Be Prominent & Powerful
For you to make a real online difference at the worlds mostly used social networking site, make sure your fan page is standing out from the crowd with utmost attraction. Therefore, present yourself as such that a visitor is attracted to stay and read the compelling content and point of concern you want them to know.
March 3rd, 2011 — Social Media Marketing
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CricScoredroid promises to be simple and fastest in android market. It is shows current cricket… android cricket widget
February 17th, 2011 — Social Media Marketing, internet marketing
Facebook – can be a ‘fan house’ for your business. Having a profile there doesn’t mean you will start welcoming your fans, but endless efforts are needed to build rapport with prospects. With little changes “fan pages” of Facebook are now “business pages” and “become a fan” is now a “like” button. Terms don’t bring real difference in meaning as still the members of business pages are “fans”.
Here is a glimpse of tactics to enhance your fan page at Facebook. You will find it a great support for social media optimization.
1- Facebook Social Plugins – Select Best For Your Website
Fan Box widget having an appealing title at top will compel site visitors to like it. This widget is just like a “like box”. “Live Stream” widget of Facebook helps users to comment over live events.
2-Call Fans Through Email Subscription
Providing target users with little details of your fan page and inviting them to join you there through email subscription is a good idea. Your HTML newsletters should carry Facebook logo or badge. Try using creative words to appeal target users. Interaction needs users to be your fan there.
3- Include Fan Page Link As Email Signature
It’s better to use Facebook Fan page link instead of mentioning personal profile link in every email. This will contribute your high fan count.
4- Welcome Visitors With A Video – It Will Improve Fan Conversion
Appealing landing tab having a video will surely help visitors becoming your fan. Remember this video should tell brief details about your fan page including its objectives.
5- Make Good Use Of Facebook Applications
Vpype is a live video streaming application that brings a “shows” tab at your fan page and enables users to view that. Your Fan page can get good fan base by broadcasting live internet TV shows.
6- Allow Users To Comment At Your Facebook Profile
Users after buying and having good or bad experience will want to comment at your wall. Make sure that their comments are being posted at your Facebook profile.
7- Photo Tagging Will Attract Fans
Don’t forget to take loads of photos at any live events you are hosting. Ask fans to tag your photos for spreading the business message. Your pictures will work thousand times more than words.
8- Videos At Facebook With Embedding On Your Blogs/Website
You will see this tool of Facebook as strong internet marketing tactic. Videos too, carry “become a fan” tab to facilitate users and benefit businesses.
9- Facebook Social Ad Feature – Fix Minimal Budget For It
This tactic will give a boost to your fan numbers. You can attract targeted customers by using this feature.
10- Contest Wants Users To Be Your Fans
Facebook has changes some rules regarding promotion of a business. Now you have to make little investment there provided Facebook allows you to do so. If you are running a contest there, users are required to be your fans.
11- Connect Facebook And Twitter To Increase Fan Count
Your Facebook fan page can be connected with Twitter account for social media optimization. It will help you in promoting your content present at Facebook and being posted at Twitter as well.
12- Text – Simple And Stronger Way Of Adding Fan Store
What is required from you is to get first 25 fans and then secure your username. At Facebook users are allowed to send a text with their name at 32665 (FBOOK). This “fan” word can also be replaced with “like” word.
13- Show Social Media Activities At Printed Material And Business Premises
Business cards, brochure, newsletters, magazine ads and even products should carry links to your Facebook fan page. You can also mention the link at physical premises of your business.
14- Why To Miss Your Personal Profile To Place Fan Page Link?
It’s important. You need to share your fan page details with personal contacts. It’s a good way of spreading information because of chances to get further sharing.
15- Create Your Custom HTML And Facebook Badge
Applications like Profile HTML and Extended Info offer good support for this purpose. Your own HTML and Facebook badge will increase the fan base.
16- Share News And Views With “Share” Button
This is for your benefit. You can share news, events, and special offers having your comments with your fans. Ask them to join your page if they are not included in the fan circle yet.
17- Update Your Personal Profile Status By Using @ Tag
You can use @ Tag while updating your personal profile status and then mentioning your fan page title. Your contacts will be able to click at the hyperlink if they want.
18- Using @ Tag For Writing On Friends’ Walls
Using this tactic will enhance your visibility at social media. This would be like putting an autograph while posting on any other wall. This @ tag approach can also be used when you are commenting on some other fan pages.
Promoting your Facebook fan page is an internet marketing strategy and it’s in your own hands. What you need to do? Simple; follow the tips mentioned above and enjoy entertaining your fans.
Strong bonds with your fans – Your “success secret“
