Two updates of penguin have come recently namely penguin and penguin 1.1. The penguin update was a change in section in the search engine algorithm while penguin 1.1 is a data revive in the same module.

By now, many people will be there talking about penguin 1.1 and web spam and the ways to avoid them. Most of them are consulting with SEO services Company to locate the right problem and its solution. However, the question arises, do you clearly know the core of penguin 1.1 and ways to deal with them. Penguin 1.1 is associated with data refresh and some other things.

The data refresh is known to SEO as the “Google Dance”. A data refresh keeps the search inquiry and relevant information of the algorithm stable and changes the order of data that is coming in or going out. Here the data is related to links, PR, domain power, and relevancy of content. When the data remains same and just input and output change, it is termed as algorithmic update.

Web spam:

Web spam comprises of mainly three elements that is excessive use of keywords in any particular piece of writing, over optimization, and unnatural link building. Many other factors also come into play but these three are main elements that directly come in web spam. If you do so, it alerts Google’s systems about possible harm that can occur. It includes depreciation of pages, loss of PR, breakdown of rankings overnight, and many more.

All the content is recorded in Google’s systems and when Google brings any algorithmic update or a data revive, the data is used to eliminate rankings. Due to these problems, penguins and pandas come in.

How do you prevent this?

Smarter links:

Links are an essential part of SEO activities for every website and this system will obviously go forward and make a niche web so that search engine crawler could link with a particular website.

With advances of Technology, search engine crawlers are now capable to understand the semantics connected with such links. When these links, relations and website content are set into place, search engines verify real links and paid links. The best way is to have real links and some necessary paid links to attain optimum results.

Many inward links are a direct source of web spam; the right way to correct this problem is to remove the source links as soon as possible. By doing so, Google will know you are trying to improve the website and it will then reassess your website.

Keep in mind that the links involve are qualitative. To determine their quality, check the following

1. domain value
2. Relevancy of the link
3. IP address
4. Caching and Indexing of the Prospective Link path

Getting one or two links from any one domain is fine, as it makes sure that no future penalties will occur.

Natural Optimization:

Google like natural optimization of the content, an essential part of internet marketing service, however, many SEOs believe that natural optimization means avoid keyword stuffing into titles, metas, content etc. however, the fact is using the keyword is essential but use that keywords which matches or best suited in the content otherwise this unnatural keyword stuffing can harm you.

Optimizing the website, using an SEO-friendly and natural method is the need of hour. For example, take any page of an optimized site and calculate the number of keyword usage in the following:

1. Navigation Content
2. Footer Content
3. exchangeable Text Within Images
4. Main Content
5. Internal Links with Exact Keyword Matches
6. Title Tag
7. META Tags

Calculate total number of exact keywords and evaluate that is it looking natural? Make sure that they have a natural look.

The Bottom Line:

The aim of Google update is to focus on quality and not to punish websites or lowering down their ranking; therefore, by doing so, Google is getting success in achieving its goals of providing high quality to its users. If you are focusing on the website quality keeping in mind the appropriate way, you will not get harm from Google updates.

Google recently made the widely expected broadcast that it plans to convert all existing Google Places pages into Google+ Local pages. Internet marketing company understands well about the changes that occur and the ways to manage them for the best. The purpose of this writing is to elaborate that how this shift affects local SEO best practices.

First, here are some clarifications to avoid any confusion. Previously, two options were in use for promoting your business through Google.

• A Google places page, which was a directory style listing, displayed your basic business information, pictures, and reviews as an element of the “Places” listings. These pages were not included in conventional SERPs.
• A Google+ Page was an individual web property that can be set up in the Google+ social network.  Many business used “Local Business or Place” class, Google+ pages are for different classes that include “Product or Brand,” “Company, Institution or Organization,” and “Arts, Entertainment or Sports”.

The latest level of Google+ Local pages only influences the first type by replacing the former Google Places listings.  As a result, you can have both a Google+ Local page and a Google+ Page for your business.

Presently, Google+ Local pages have changed “Google Places”, no way is there to merge your present Google+ Local page with your Google+ Page but, Google have declared that incorporation choices will be available in the future.

Effect of Google+ Local pages on SEO:

The following changes have occurred due to transition of Google Places/Google+ Local pages.

1. Google Places pages have twist into Google+ Local pages.
2. A “Local” tag has inserted to Google+ to offer users with modified and social suggestions for particular Google+ Local pages.
3. Zagat review data has changed Google’s previous method, and the site’s previous pay wall has been eradicated.
4. Google+ Local pages are being incorporated to Google Search, Google Maps, and Google Mobile.

These changes have had a slight impact on Local SEO. Now, new Google+ Local pages will be indexed in comparison to older Google Place pages. Local businesses can take advantage of this effect by making new Google+ pages; this may lead to an increased presence in the natural blended SERPs. Hire professional SEO services for your online business promotion as SEO companies are well aware of these new changes and the ways to solve them according to the Google’s demands.

The second possible impact of this change will be the advantage of future social functionality. The valuable point is that most of the social benefits guaranteed to local businesses on the Google+ network are currently only available on Google+ Pages.

The interesting point is that the changes to Google+ Local pages are not likely to have a remarkable effect on the SERPs. That means, sites would not change in rankings depending upon the presence or absence of their Google+ Local pages.  In all cases acknowledged so far, arrangement of the results listings displayed in the traditional SERPs appears to exactly copy the organization of pages within previous “Places” SERPs.

What you need to do if you already have a proved Google Places page?

According to Google, if you previously had a confirmed Google Places page, you’ll need to keep up with the maintenance of this page in the Google Places for Business control panel.

You will still be able to verify your basic listing data, make updates, and respond to reviews. Individuals who use AdWords Express, your ads will act normally as they will forward people to the objective you elected on current listings.

Moreover, if you already had a well-known Google+ Page for your business, you’ll require keeping up with this page individually until Google gives the opportunity to move your previous Google Places page and your Google+ Page.

Frequent algorithm changes are what make Google the king of search engines. The prime and only reason why Google brings frequent algorithm changes is that it wants users to have the optimum experience, and the best results possible.

Google introduces updates every now and then, however, there are some updates that stand out from the rest of them, and which affect the search engine results at a greater magnitude compared to others. One such update is Google Panda, which caused and continues on causing a lot of buzz among internet marketing services providers. The lines below give all the versions of Panda update in a chronological order starting from its origin till present.

1. Panda 1.0:

The first Google Panda update launched on 24^th February 2011. The update impacted about 11.8% of the search engine results. The main purpose of the update was to reduce the ranking of the websites that contained low quality links, and remove the low-quality websites that did not offer any value to the users from the rankings. The update was initially released in US only and was also named as Farmer Update in some circles of the webmasters.

2. Panda 2.0:

Google came up with the official announcement of further update in Panda on 11^th of April. The update was the rolling of Panda update across the globe over all users that use Google in English language. The update did not go live on countries that use Google in some different language.

After the update, as per Google’s official announcement, the update impacted additional 2% queries in US further to Panda 1.0. Moreover, Google said that after the update the algorithm analyzed the long tail and low quality websites in a deeper manner and came up with high-quality results.

3. Panda 2.1:

It has been suspected that the Google Panda 2.1 update was released around 9^th of May, 2011. Although the update was not made official, however, most of the webmasters witnessed great shifts in search engine results and rankings.

4. Panda 2.2:

On June 18^th, 2011, Google rolled out its next version of Google Panda. It was called as Panda 2.2 update in the series of Panda updates. After the update some websites experienced a substantial loss in rankings, while on the other hand, some websites saw the good news when their websites started to recover, which were earlier hit by Panda in February.

5. Panda 2.3:

The Panda filter was further updated to Panda 2.3 on July 22^nd 2011. According to Google, in this new update, new signals were incorporated that let the algorithm differentiate between lower- and higher quality websites in a better manner. After the update, a good number of websites experienced a soar in their rankings.

6. Panda 2.4:

In August 2011, Google officially rolled out its Panda update globally across Google users of different languages. According to Google, the update affected about 6-9% of the search results among searchers of languages other than English, which is significantly less compared to the initial launch of Panda in US, which affected 12% of the search results.

7. Panda 2.5:

On September 28^th, 2011 came another update in the filter of Panda. With this update the websites that took long to recover from Panda’s earlier hit, were again hit severely resulting in cases such as loss of half of the traffic. Google later on confirmed the update.

There was further a series of updates in Google Panda 2.5. The updates are listed below:

Panda 2.5.1- For websites that were hit by Panda 2.5, the improved version of Panda 2.5 in October 7^th, proved as a blessing where the websites hit by parent version, observed an increase and revival in about 70-80% of their traffic. However, there were websites that still did not see any change in their ranking or traffic.

Panda 2.5.2- Google rolled out the upgrade in Panda 2.5 series, on October 13^th. This update received mixed response from the webmasters, along with depicting mixed implications, where some website retrieved from the previous hit, while others got sunk even deeper by the hit.

Panda 2.5.3- On October 19^th 2011, it was suspected that Google released a minor update in the Panda 2.5 series. After the date, most of the webmasters observed an improvement in ranking of the websites that previously got hit by Panda.

8. Panda 3.1:

On November 18^th 2011, Google announced the release of Panda 3.1 update via tweet. Google called it a minor update, which brought very little changes in the search engine results, though not an insignificant update.

9. Panda 3.2:

After 9weeks of the launch of Panda 3.1, Google rolled out the next panda update on January 15^th, 2012. The update was speculated to bring changes in the ranking, and indexing areas, however, the main change the update brought was the revival of traffic for the websites that were hit by the first Panda update. The hit websites observed a 40-80% revival of their lost traffic.

10. Panda 3.3:

On February 26^th, 2012, Google came up with the Panda 3.3 three update. According to Google the launch basically focused on refreshing the data which made Panda system, more sensitive and accurate pertaining to the recent changes in the web. The update had a great impact on organic referrals which experienced a great boost their numbers compared to the last Panda system refresh.

11. Panda 3.4:

The Panda 3.4 update was also announced by Google on twitter, on March 23^rd 2012, where Google called it a minor Panda refresh, which would only affect 1.6% of the search queries. The important thing that search engine optimization services providers inferred from the tweet was, firstly, that Google was not going to make any changes in the Panda algorithm, rather it was only going to refresh and rerun it through its index, and secondly, the 1.6% figure seems small, but for those who got hit by it, it is a very big figure.

12. Panda 3.5:

Like previous few updates that Google Panda 3.5 was also a Panda refresh made on April 19, 2012. Although the update was not initially made public, but later on Google accepted and regarded it as an official Panda update.

13. Panda 3.6:

On May 24^th, 2012 Google announced the release of Panda 3.6, which according to Google was one of the 500 minor changes brought in the Panda throughout the year. The update was rolled out with an objective of bringing high-quality websites in search results for the user.

14. Panda 3.7:

It was speculated that last week Google discreetly rolled out a new Panda update, the suspicions were true and now Google has accepted that there was a Panda roll out last week, and that it would affect less than 1% queries in US, and about 1% search queries worldwide.

Bottom Line:

In short, the Google Panda has been one of the most significant and noticeable algorithm updates from Google. Till now it is at its 3.7 version, and more refreshes are expected to roll out as the year progresses.

Google has brought down yet another mayhem of changes to its search results through what is now known as Penguin Update. Even though it may sound fuzzy and cute, it is not. This is not the first major update, which Google has launched over the years. Panda algorithm change was the previous update that had rolled over many low quality websites from the SERPs. Penguin is no less destructive in nature.

Google’s Penguin Update: The Latest Threat for Web Spammers:

The Penguin Update is intends to hit the websites that have maintained a deep rooted relationship with the search engines with extreme “black-hat” SEO practices. Here are a few things, which Google frowns upon by through this update:

• Promoting Web Spam Over The Web:

These practices, now known as “webspam,” are the use of such techniques that go beyond the normal behavior of the genuine websites.

• Failing To Follow Guidelines:

Google targeted the techniques, used by webmasters and SEO experts that are breaking the Google Webmaster Guidelines.

• Practicing Misguided SEO Techniques

Sites that are engaged in keyword stuffing, spinning content or hidden texts, cloaking or redirection techniques, as well low quality practices for website link building are targeted majorly.

People are in a quandary of being hit with the over optimization penalty with this update. Let us look at some of the greater practices that people needs to avoid if they want to cut some slack of the harsh Google practices and keep their names off the hit list:

Structuring an Action Plan to Dodge Google’s Penguin:

The rule of the thumb is that SEO, which is natural, will never get any penalization from Google at any time. Some of the golden rules that you should follow are:

• Looking After Your Viewers:

Google promotes the idea taking care of the viewers and the importance of user experience is greatly enhanced. Sites that are not designer for the usability purposes or do not contain compelling unique contents for the interest of the users will greatly decrease the ranking of the site.

• Google Over Amateur Internet Marketing Practices:

With the aggressive nature of these updates, Google is placing efforts in the removal of spam. The guidelines that are being set by Google will help the young marketers who tend to use internet marketing services for branding purposes and avoid getting into spammed practices.

• Bringing Originality And Quality Into The Site:

The people should be more concerned in making website that are highly optimized and are against the webmaster guidelines set by Google.

By doing careful on-page SEO and by using unique content keyword dense content, you can make sure that the website is of good standards and will be rewarded with Google. You cannot stop using SEO practices on your site, as these are the main techniques through which you can gain up some traffic.

• Off-Page Related Terms:

With the Penguin update placement, Google may also hit the sites that are mishandling the off-page SEO practices. Forced linking on the sites or creating poor quality back links will also bring suspicions on your web pages.

Conclusively:

As Google has taken the time to scrutinize and detach quality from low quality web content, it is now the time that you should start analyzing your own SEO practices and take notice of the changes that will help you rein in the Google penalization and many more updates that may follow.

Mobile media has become the most advanced and the overwhelming increasing venue where the marketers are broadcasting their messages across. It has been rightly said, “Mobile is the new face of engagement.” Everyone loves to embrace the mobile technology and with the explosion of mobile use among consumers, businesses should strategize and think beyond for making versions of their web sites accessible with small Smartphone screens.

Numerous web mobile stats and marketing projections suggest that mobile internet usage will overtake desktop usage before 2015. Microsoft Tag has compiled a brief over look recently in their info-graphic.

Here is a summary about the takeover of the mobile revolution in and the technological preparation for the development of new mobile commerce platforms, strategies, and marketing efforts, for businesses.

Mobile Usage and Mobile Marketing Scenario in the Future:

In order to understand the Smartphone usage and the importance of developing mobile marketing techniques, here are some of the different mobile web usage statistics, which has been indicated through a number of resources.

According to the statistics, the mobile device adaptation is among the US consumers is likely to increase to 257 million Smartphone consumers by 2016 while 126 million tablets will be in use by the same year in United States.

2. Mobile Marketing Increase Since 2009 – 2010 And Onwards:

In the similar scenario, the mobile marketing is constantly on rise as from the year 2009 to 2010; the mobile phone related advertising techniques increased by 75% to almost $1.5 billion and is predicted to increase at $2.3 billion by 2013.

Whereas the social media interface saw a 32% raise and other modes, such as internet marketing and television broadcasting had even lower change percentages in comparison.

3. Social Media Interaction Through Smartphones:

Studies by Google have also indicated that there has been a mobile movement among the Smartphone users. About 77% of Smartphone users visit search engine websites followed by social networks.

Mobile use is growing faster and about 9 out of 10 search results done on smartphones end in actions like, purchasing, visiting a business, etc. Even YouTube is getting 200 million mobile playbacks a day, according to the reports.

Why the Need to Enhance Mobile Web Usage Experience?

There is no need to tell you about the importance of developing mobile-friendly versions of developing blogs and business websites.

SEO Services can help many businesses to recognize the quickly rising percentages of the mobile phone users that will provide them to dominate their respective niches by getting the required websites rank in search engine results. It is necessary that you attract large mobile Web users to change the site traffic significantly and to contribute to the change of the revenues and optimization can help you achieve the goals.

The best optimization techniques that are used for the desktop sites are same as that of mobile sites. For the promotion of the websites, SEO includes:

• The proper use of keywords,
• Search convenience,
• Generalized content
• Stabilized the link building process

The difference remains in the accessibility of usage that would meet the screen resolution needs of the mobiles.

In Brief:

Mobile SEO for the securing the market has become the need of the hour for the businesses that need online commencing. The trend of Mobile integration with businesses grows, the venturing of mobile SEO for web marketing will help to strengthen promotion strategies and the importance of having a mobile presence today.