May 30th, 2013 — Social Media Marketing
The social media has broken down the difficult communication barriers. The social media is not only effective in socializing but it’s a great marketing tool as well. Let’s talk about social news sites. What is the distinguishing element between a common news site and a social news site? The social new site allows you to express yourself. You can discuss your view points, give comments and most importantly you can directly access a business which has given its profile.
When we talk of social news sites on internet marketing “sphinn” comes to our mind. It is one of the famous social news sites. There are always pros and cons of a site; Sphinn doesn’t follow the voting system anymore because it thought UN ethical means were used for voting system. On the other hand the absence of voting system doesn’t portray the picture of a link’s popularity and worth. Here comes “SPERD search engine & internet marketing news” for you. It provides you the voting system with controlled monitoring.
What is SPERD?
It is a new social media voting site which provides you a chance to submit your quality and valuable content associated to pay per click, search engine marketing, search engine optimization, social media and blogging or in short “Internet Marketing”. You can always vote on other quality content.
The biggest reason of joining SPERD is that it is the only Internet marketing news site which is catering social media, SEO and blogging industry. Clearly it has a competitive edge. It has a very special interface which is very user friendly and twitter like friends making procedure. Moreover it is proving to be an alternate of Sphinn.
The staff is experienced and professional. That’s what a company wants. The company considers its staff as assets.
It’s not just about voting, we are community
The best thing is that SPERD doesn’t consider itself as just a voting site, their vision is clear. They claim that they are the real community.
The site always welcomes the guest bloggers to come and discuss their precious thoughts. The situation is very much a win-win situation.
SPERD spins the top post submissions of the week into a weekly webcast show. It provides you a chance to become SPERD guest who can earn you fame.
It was not always that Sphinn didn’t have voting site; basically it was a voting site but changed its status due to unethical voting means for instance repetitive voters and local community voters. This can take a poor quality content on top. Here are some of the guidelines which users should follow:
• We need to be honest to ourselves and the best way to make it successful is to vote according to the quality of content honestly.
• Another thing to make it successful is to use SPERD as a real community.
• Set up your profile in a decent manner which should provide all the information about you e.g. display picture, information about yourself, contact information etc.
• Please don’t spam, it will ruin up the site and your own credibility.
• Always share worthy content, interact and communicate with your other community members regarding quality content.
Your valuable opinions
What are your thoughts about SPERD? How do you compare it with Sphinn? What do you think what measures should be taken to make SPERD more effective.
May 30th, 2013 — SEO, internet marketing
Since the launch of Google’s Panda update, the way things were conducted in SEO arena has totally changed. The major three impacts of the update can be seen on:
- Content Quality
- User experience and design
- Usage and user metrics
These three levels of impact have made the job for an SEO professional more difficult. Initially an SEO had to worry about the arranging content, but now an SEO has to generate and manage high-quality content.
When it comes to content, Panda Update shows Google’s strictness toward duplicity of the content. The new websites are complying with Panda Update, but the problem lies for the websites that were running before panda update, and have content that does not comply with the update. The lines below explain the penalties a website can face due to this Update, and how can a website rectify the issues pertaining to it.
1. True Internal Duplicate Content:
This type of duplication in content is most common and occurs when you create substantially unique URLs for the same content on your website. Regardless of the purpose, you are using these different links for the same URL,
- Google will regard these unique URLs as deliberate try from your part to trick the search engine algorithm.
- For this act, Google will penalize your website for using bad practices to promote your page.
Solution- The only solution to remove internal duplicity of content is to remove all the corresponding URLs for the same content, and try to develop fresh URL for fresh content.
2. True Outside of Site Duplicate Content:
If you avail the services of an internet marketing company, they will specially warn you about true duplicate content outside the website. This type of content is one, which appears in search results under different domains. If such a thing happens, then
- Google will regard all this appearance of same content under different domains as SERPs noise, and would consequently penalize.
Solution- The simple and straight solution for this problem (provided you are the owner of all the domains), is the creation of cross-domain canonical tag, in which you would select a main URL, and rest of the URLs will direct to the main URL.
3. Internal Near-Duplicates:
Websites that adopt the strategy of generating content and then with slight alteration, adding few strategic keywords in the title, to gain high ranking for themes or locations, often get penalized for this tactic. This type of tactic can be seen in:
- The websites of national companies, like insurance companies, which have the same theme, and try to attain high ranking by changing some part of text.
- The ecommerce companies, which have various product pages, and can’t afford to write fresh content for each product.
Solution- The only solution, though not feasible from monetary aspect, is to re-write and create new and fresh content.
4. External Near-Duplicates:
This type of duplication occurs when a website has other partner or affiliate websites, which borrow the content of the website. In such a case,
- Google will treat the website as it does treat any other website involved in duplicate content.
Solution- The solution suggested by most of the SEO services providers, is to add a few pieces of user generated content to the original content. In case your website has some affiliate or partner websites, then the partner website when borrowing your content, should add a few pieces of user generated content to the original content. This is a quite effective and low cost solution to the problem of external near duplicity in content.
Other Penalties and Solutions:
Besides the major penalties mentioned above, the other ways in which Panda Update affects a website are:
- Large ecommerce websites, that store the internal search pages, are penalized by Google, the solution for them is to start noindexing of their internal search pages, so that they don’t appear in SERPs.
- Websites that have numerous ads on their pages also are penalized, regardless of the quality content they have. Therefore, a website should have few high performing ads, compared to several low performing ads.
Google Panda update has severely struck the market and changed the way online marketing was done. For websites, which existed prior to this update, it is difficult to comply totally with the update. However, by removing old pages that do not perform well for the website, and by updating new content after having it verified for duplicity, will make sure that the website clears the Panda based penalty with ease and without any complications.
May 30th, 2013 — Uncategorized
Google has brought down yet another mayhem of changes to its search results through what is now known as Penguin Update. Even though it may sound fuzzy and cute, it is not. This is not the first major update, which Google has launched over the years. Panda algorithm change was the previous update that had rolled over many low quality websites from the SERPs. Penguin is no less destructive in nature.
Google’s Penguin Update: The Latest Threat for Web Spammers:
The Penguin Update is intends to hit the websites that have maintained a deep rooted relationship with the search engines with extreme “black-hat” SEO practices. Here are a few things, which Google frowns upon by through this update:
- Promoting Web Spam Over The Web:
These practices, now known as “webspam,” are the use of such techniques that go beyond the normal behavior of the genuine websites.
- Failing To Follow Guidelines:
Google targeted the techniques, used by webmasters and SEO experts that are breaking the Google Webmaster Guidelines.
July 18th, 2012 — SEO, internet marketing
Two updates of penguin have come recently namely penguin and penguin 1.1. The penguin update was a change in section in the search engine algorithm while penguin 1.1 is a data revive in the same module.
By now, many people will be there talking about penguin 1.1 and web spam and the ways to avoid them. Most of them are consulting with SEO services Company to locate the right problem and its solution. However, the question arises, do you clearly know the core of penguin 1.1 and ways to deal with them. Penguin 1.1 is associated with data refresh and some other things.
The data refresh is known to SEO as the “Google Dance”. A data refresh keeps the search inquiry and relevant information of the algorithm stable and changes the order of data that is coming in or going out. Here the data is related to links, PR, domain power, and relevancy of content. When the data remains same and just input and output change, it is termed as algorithmic update.
Web spam comprises of mainly three elements that is excessive use of keywords in any particular piece of writing, over optimization, and unnatural link building. Many other factors also come into play but these three are main elements that directly come in web spam. If you do so, it alerts Google’s systems about possible harm that can occur. It includes depreciation of pages, loss of PR, breakdown of rankings overnight, and many more.
All the content is recorded in Google’s systems and when Google brings any algorithmic update or a data revive, the data is used to eliminate rankings. Due to these problems, penguins and pandas come in.
How do you prevent this?
Links are an essential part of SEO activities for every website and this system will obviously go forward and make a niche web so that search engine crawler could link with a particular website.
With advances of Technology, search engine crawlers are now capable to understand the semantics connected with such links. When these links, relations and website content are set into place, search engines verify real links and paid links. The best way is to have real links and some necessary paid links to attain optimum results.
Many inward links are a direct source of web spam; the right way to correct this problem is to remove the source links as soon as possible. By doing so, Google will know you are trying to improve the website and it will then reassess your website.
Keep in mind that the links involve are qualitative. To determine their quality, check the following
- domain value
- Relevancy of the link
- IP address
- Caching and Indexing of the Prospective Link path
Getting one or two links from any one domain is fine, as it makes sure that no future penalties will occur.
Google like natural optimization of the content, an essential part of internet marketing service, however, many SEOs believe that natural optimization means avoid keyword stuffing into titles, metas, content etc. however, the fact is using the keyword is essential but use that keywords which matches or best suited in the content otherwise this unnatural keyword stuffing can harm you.
Optimizing the website, using an SEO-friendly and natural method is the need of hour. For example, take any page of an optimized site and calculate the number of keyword usage in the following:
- Navigation Content
- Footer Content
- exchangeable Text Within Images
- Main Content
- Internal Links with Exact Keyword Matches
- Title Tag
- META Tags
Calculate total number of exact keywords and evaluate that is it looking natural? Make sure that they have a natural look.
The Bottom Line:
The aim of Google update is to focus on quality and not to punish websites or lowering down their ranking; therefore, by doing so, Google is getting success in achieving its goals of providing high quality to its users. If you are focusing on the website quality keeping in mind the appropriate way, you will not get harm from Google updates.
July 9th, 2012 — Social Media Marketing, internet marketing
Google recently made the widely expected broadcast that it plans to convert all existing Google Places pages into Google+ Local pages. Internet marketing company understands well about the changes that occur and the ways to manage them for the best. The purpose of this writing is to elaborate that how this shift affects local SEO best practices.
First, here are some clarifications to avoid any confusion. Previously, two options were in use for promoting your business through Google.
- A Google places page, which was a directory style listing, displayed your basic business information, pictures, and reviews as an element of the “Places” listings. These pages were not included in conventional SERPs.
- A Google+ Page was an individual web property that can be set up in the Google+ social network. Many business used “Local Business or Place” class, Google+ pages are for different classes that include “Product or Brand,” “Company, Institution or Organization,” and “Arts, Entertainment or Sports”.
The latest level of Google+ Local pages only influences the first type by replacing the former Google Places listings. As a result, you can have both a Google+ Local page and a Google+ Page for your business.
Presently, Google+ Local pages have changed “Google Places”, no way is there to merge your present Google+ Local page with your Google+ Page but, Google have declared that incorporation choices will be available in the future.
Effect of Google+ Local pages on SEO:
The following changes have occurred due to transition of Google Places/Google+ Local pages.
- Google Places pages have twist into Google+ Local pages.
- A “Local” tag has inserted to Google+ to offer users with modified and social suggestions for particular Google+ Local pages.
- Zagat review data has changed Google’s previous method, and the site’s previous pay wall has been eradicated.
- Google+ Local pages are being incorporated to Google Search, Google Maps, and Google Mobile.
These changes have had a slight impact on Local SEO. Now, new Google+ Local pages will be indexed in comparison to older Google Place pages. Local businesses can take advantage of this effect by making new Google+ pages; this may lead to an increased presence in the natural blended SERPs. Hire professional SEO services for your online business promotion as SEO companies are well aware of these new changes and the ways to solve them according to the Google’s demands.
The second possible impact of this change will be the advantage of future social functionality. The valuable point is that most of the social benefits guaranteed to local businesses on the Google+ network are currently only available on Google+ Pages.
The interesting point is that the changes to Google+ Local pages are not likely to have a remarkable effect on the SERPs. That means, sites would not change in rankings depending upon the presence or absence of their Google+ Local pages. In all cases acknowledged so far, arrangement of the results listings displayed in the traditional SERPs appears to exactly copy the organization of pages within previous “Places” SERPs.
What you need to do if you already have a proved Google Places page?
According to Google, if you previously had a confirmed Google Places page, you’ll need to keep up with the maintenance of this page in the Google Places for Business control panel.
You will still be able to verify your basic listing data, make updates, and respond to reviews. Individuals who use AdWords Express, your ads will act normally as they will forward people to the objective you elected on current listings.
Moreover, if you already had a well-known Google+ Page for your business, you’ll require keeping up with this page individually until Google gives the opportunity to move your previous Google Places page and your Google+ Page.