The role of internet marketing firm is to effectively use promotional strategies for clients’ websites and get them top positions.  The introduction of social media has really given variety in promotional techniques. It doesn’t matter if it’s called “social media”; the prime objective of businesses is to make money out of it.

Now the biggest problem is to convince people to buy what you are selling. It is a tough job to convince people who use your blog to buy your offerings.  All social media campaigns are basically run with one agenda, and that is “profit”. If your campaigns are not good enough, you will stop “socializing” and stop those campaigns.  In every social media network whether Facebook, twitter or any other the blog is very important priority wise.

The failure of your blog can ruin your whole content marketing strategy. To make your campaign successful, you have to convince people by different tactics and at the same time you have to be not pushy at all. You have to make your blog pitch for your product.  It is crucial to understand that blog is just not a content showcase it basically works as a salesperson for your product.  Your blog is actually your promotional tool. It’s always wise to split information and slowly drum it in. remember this process slowly and gradually develops.

Make an offer

First and foremost, you have to project your product by creating an offer.  Make sure your offer includes all the information about the product e.g. price, packaging etc. there is no way you can miss out the products details if you are already blogging but if you are new start describing your offerings. It’s better to provide complete description of the product with added features. This includes:

• Product nature
• Price
• Packaging
• Added features
• Home delivery
• Hidden charges

Make sure you are left out with no key information.

Create value

The second most important step is creating value. This is the most difficult part to make reader feel that he wants your product. You should come up with the posts which show the affiliation of customers who have already used it. Interestingly sometimes product’s core feature doesn’t attract visitors rather the tag line, jingle and the image that it carries attracts customers.  Always come up with brand image, and brand personality.

Make use of social proof

Social proof is one of the most significant features of the blogging sales engine. It’s not necessary, but it makes your job easy. It certainly needs consistency because it creates a culture around. It’s very important that your product has some sort of philosophy involved in it.

Include text and video based testimonials featuring your product success story. It is always a good approach to show interviews of the people who have use it and got satisfied.

Invest time

Creating a lateral blogging sales page takes time. You need to consider it as time investment. The blog which maximize your ROI needs strategic planning process.

Facebook- a word that no one at present can ignore or deny to have heard about. A high tech world is bringing people getting closer round the globe and enabling them start communicating in a more real environment. Online businesses have also got a new direction of reaching their prospective customers by hiring a professional internet marketing company. Are you planning to start showing your presence at Facebook and worried where to go and what to do? Worries shouldn’t be allowed to conquer your thoughts. Following lines will surely help you in establishing your successful Facebook image.

Getting started with Facebook:

Following steps are involved in the start of Facebook appearance for the purpose of social media marketing.

• Register with Facebook- have your own profile:
• This is the first step that you have to take. You can go to the main page of Facebook and make you registered there.
• Want to make your profile personal or public? Its up to you:
• It is recommended that you should make your Facebook profile open both for personal and public communication. Your professional image will get a boost by having a strong Facebook presence.
• How to review your Facebook profile?
• Follow the steps below to review different areas of your profile:
• It’s better for security concerns to keep your year of birth secret.
• Your brief information should be below your display picture. Here links can also be mentioned.
• Your display picture should be professionally taken.
• You can hide this area from others to have a glimpse. Its better but you can also customize the view of your status.
• Your likes and interest at Facebook will help Facebook to link you up with right pages and communities.
• The contact list can expand but try to keep it at a reasonable and useful limit.
• By creating a friend’s list you can also adjust the settings about what content of your page can be seen by whom.
• Online chat is also available but you might not be in a position to start chatting with all of your contacts all the time. So make a wise list and select your contacts who you want to be in contact on regular basis.
• Privacy settings need to be adjusted but for extremely private pages you can use the email mode as posting on your wall can be seen by others in your contacts as well. More work is underway regarding privacy settings.
• Now it’s the time to get your business page or more appropriately a fan page to be set up.

Get help from other pages:

By viewing other Facebook pages you will be in a position to decide what’s best for your Facebook page and what’s not.

Six questions to find answers for developing a successful Facebook page:

Following are six questions that you need to answer for having an effective Facebook page:

1. Do you have and understand a clear objective?
2. Does the main theme of having a Facebook page reflect in the design? Try to make a professional design for your page there.
3. What content will help in selling your business? Decide and follow the path.
4. How your Facebook page will get promoted over World Wide Web? Find the answer.
5. How to make your fans active at your Facebook page?  Engage them for a positive response.
6. How to convert your page viewers into customers?

Start enjoying a successful Facebook presence with a successful business profile.

The internet has served the world with excellence. Today the world has become a global village.  Who would have thought that one day businesses would be able to show their online presence and buyers would be able to purchase online products. It has broken down the communication barriers, from a business point of view, the website is company’s identity and it needs promotion. The same rule applies for blogs as well.

The promotion of blogs is just like promoting any other product. It is definitely integrated in the company’s marketing mix. One thing should be taken care of by internet marketing company is that the pro active technique should be used for a blog’s promotion.

Pro active strategy

The TAS (Think Ahead Systematically) approach should unquestionably be practiced when we talk of promotion of a blog.  After the completion of your new blog there are some essentials need to be addressed seriously:

1. Write the content of the blog according to the target audience.
2. Make sure the publisher/author name is easy to find.
3. Make sure the “About” page is rightly placed.
4. Take care of the subscription options for example RSS and email.
5. Ensure that social sharing buttons are present.
6. Provide links to social networking profiles.
7. Enable comments feature.
8. Don’t leave it to your visitors to fill in the blog, make sure that there are already 8 to 10 posts published.

The rightly executed above mentioned measures confirm that there is a strategy followed while writing a blog. It is important to understand the key for a successful blog is three steps.

1. Pre planning. (Pro active strategy, TAS approach).
2. Maintaining the blog while it’s in the process of getting popularity.
3. Maintaining the blog when it achieves the maturity stage.

Now after the implementation of pro active performance, the rest of 2 steps need following measures to be taken:

Live streaming video

The live streaming video event grabs the attention of the customers.  People love to see live chatting and comments about a certain blog.

Offline marketing

It is highly recommended to spread the word of mouth through offline marketing. Postcards can be sent to your clients for promotion purposes. Incentives motivate people big time. Incentives like I pod or cell phone can be given to clients to prop up your new blog.

Connection with social media networks

Nowadays the social media networks have a huge role to play.  It is very crucial for a blog’s popularity that it is linked with the social media networks. The ideal way of promoting is to make a video while you are launching the blog and then get connected with face book or twitter.

Use back links

The inbound and outbound back links are very imperative. Try to use them intelligently so that you can be viewed through remote blogging sites.

Utilize article sites

The article sites like Ezinearticles.com restrain high traffic. It is wise to post your blogs on article sites.

Celebrity focus

A celebrity interview series can make people exited.

Guest posting

Allow guest posting. Invite other bloggers to come and guest post on your blog, it will certainly increase viewership and reputation.

Motivational strategies

Use motivational strategies; Motivation is magic that makes people do what they think they can’t do.   There can be a contest in which people can be motivated to participate through gifts and prizes. Soft rewards like appreciation can motivate people too to participate more and more.

There are many other methods can be used for promotion for example advertising the site, hosting an online radio show  etc. however it is critical to timely use the strategies.

How can you build popularity through Twitter social media marketing? By gaining followers. And how to gain followers? By becoming the follower of someone so that they also follow you, and by using the “@” attribute to address someone directly and make them follow you in return.

Once you’ve build your followers list, you can broaden your Twitter usage horizon by enhancing your popularity on social news sites. Here are some ways to get started:

1. Maintain Unity between Your Username and Avatar

Many social news sites offer their members an opportunity to use avatars and usernames to distinguish them from the others. Similarly, when you sign up with Twitter, try using the same usernames and avatars as you are for your social news profile. This is a good way to capture people who already know you on other platforms.

2. Use Twitter to Find Users Interested In the Same Social Site as You

Use Twitter search option to find users who are talking about the social site you’re interested in joining. All you have to do is type the social site name in the Twitter search box and find a list of active users liking the same social sites as you do.

3. Search Users on Other News Sites Also Linking With Twitter

This technique is similar to the previous one but instead of Twitter it involves searching Google for users on other social sites who also have a twitter profile. For instance if you want to find DIGG users also linking to Twitter, enter: site: digg.com/users twitter into the search engine bar and you’ll find a number of Twitter plus Digg users who you can follow.

4. Linking To Twitter From Everywhere

If you have profiles on other social networks like Facebook, or have a website or a blog, make sure to link them with Twitter profile. This action will help people become your followers by tracking those links.

5. Make Your Blog Readers Your Followers

If you have a blog with a decent amount of readership, ask readers to follow you on Twitter if they like your articles and blog posts. This aspect will enhance your Twitter presence, which in turn will increase your profile popularity. If you don’t have a blog yet, consult your internet marketing company to create one for you.

6. Follow Your Followers

If any of your Twitter users are popular and active, go to their fan following lists and follow the same people as they are trailing. This will enhance your list of Twitter friends and ultimately gain popularity for yourself.

7. Ask Provoking Questions

One silent-killing technique to raise your popularity is by starting an interesting question which your twitter friends will respond to, making their list of friends take interest as well and become your followers.

8. Don’t Spam, Be Valuable!

Don’t spam Twitter by posting your links and advertising your messages all day long. Bring value to your profile by involving in discussions, responding back to people and welcoming your new followers personally. This is the right way to earn long-lasting popularity.

9. Introduce URL Along With Title

If you’re sharing a link on twitter that is longer than the desired characters, it’ll be condensed using tinyurl option. This way no one will be able to guess what your link is about, making it less likely for them to click. To avoid this, write your link title first and then give the link.

10. Use URL Shorteners to Reduce Annoyance

For gaining more fame on multiple social news sites, you’ll simultaneously post the same link on every social site, making your friends irritated. Instead, use URL shorteners to create a short URL for tweeting long links and making your landing page excitiong with different buttons and badges for easy submission and voting.

Any more social media popularity tips in mind? Please feel free to share…

Social media marketing has popped up to be a miraculous tool for your business success, particularly because you can get more knowledge about your customers and what they require from you. The social media marketing report generated in 2010 reports that almost 67% of the business marketers are planning to increase the use of social platforms like blogs, Twitter, and Facebook to promote their business.

With the inclination of business owners towards social media marketing, it becomes crucial to identify the right internet marketing company for developing a social media strategy that works best with your business needs and individualistic goals.

Tip #1: Be All Ears

The second name to social media can be “conversations”. Therefore, before engaging with any social network, see what its users are mainly talking about so you can input the right debate from your end. Conduct a brief research to identify what people are saying about your brand and your competitors to judge how your target audience behaves online.

These free tools can help you determine who is talking what and from where:

• Google alerts for latest news stories
• Advanced searches like RSS Feeds
• Feed readers like Feedly
• Technorati for influence ranking
• Twitter tracking tools like TweetDeck

Tip #2: Define Your Goals and Objectives

This is the most important step where you determine as to why you want to use social media? Following can be some reasons for you to be using it:

• Higher sales
• Increased business visibility and branding
• A better way of customer services
• Improve your business image and reputation
• Generating traffic for your website
• Enhancing your reliability and credibility
• Creating online buzz about your products or services

If there are no goals you wish to achieve from your social media strategy, it’s useless to waste time in formulating it anyways!

Tip #3: More You Research, The Better It Is!

Instead of diving straight into the social media ocean and being lost, an effective social media strategy is to research first. For this:

• List down the social media sites where you have a higher opportunity to get in contact with people.
• Now list down those sites which are more relevant to your business type.

Research will save you from wasting your time and efforts on those social networks which are little relevant to your business nature and help you focus on those that are more encouraging and welcoming for your business.

Tip #4: Plan Your Content Strategy Beforetime

After setting up a social media profile, many people get stuck with what should they talk about. To prevent yourself from this kind of dead-end, plan your content development strategy in the following ways:

• Subscribe to blogs within your business circle and share their posts
• Talk about your next big promotion
• Talk about the events happening in your industry
• Share your own opinions on a hot debated topic

Tip #5: Engage With Audience, The Fun Part!

The real essence of social media is to engage and interact with your audience, not just sell and market your products and services. If you are looking forward to a successful long-term social media strategy then try communication g with your customers as much as you can, share interesting things with them, and respond back to their comments in a prompt manner.

Tip #6: Take It Offline

It’s quite easy to target people from behind a computer screen and profile picture, but it takes real guts to approach them offline and make a powerful impression. Though social media platforms are great marketing places, but nothing beats the personalized touch of an offline introduction. This could be in the form of attending offline events and seminars specific to your industry or holding an informal meeting session of industry experts or anything else that you can think of.

Tip #7: Track Your Success

The success of your social media strategy can be measured in a number of ways, but I’ve created the following list of questions to ask yourself in order to determine how successful your social media marketing has been so far:

• Did your social media efforts help you in meeting your marketing goals?
• Did you learn things about your customers you never knew previously?
• Did you customers learn new thing about your business and company?
• Were you able to interest your customers?
• Did social media efforts help your image building?

Answering these questions positively is a vivid indication of how well your social media strategy is rolling.

Tip #8: Keep On Improving

Measuring and tracking your social media campaign is not the end of it. After tracking your marketing strategy, a lot of new things will be discovered as to what your weak areas are and where you need enhancement. To make your social media strategy an absolute hit, work on improving these areas and keep on making your efforts better with every passing day.

How do you plan to execute your social media strategy? Please share your thoughts with us…

You must already know that LinkedIn is a strong social media marketing tool for promoting your business brand and exhibiting your professional work portfolio. If you’re not using the potentials of LinkedIn for your business or personal use, I recommend that you start today!

However, avoid the mistakes listed below:

1. Not Tweaking Your LinkedIn URL

Don’t leave the muddle of numbers and characters at the end of your URL and change them to your name or anything closely related to it.

2. Not Having Any Picture of Yourself

People don’t like communicating with anonymous faces. If you upload your photo with your profile, people are more likely to feel connected with you and take you more seriously.

3. Not adding links that point back to your website or blog

If you’re using LinkedIn for business purposes, it’s always profitable and intelligent to display your website and blog links to it. You can also add your Twitter and Facebook links too!

4. No Having an Appealing Headline

Just like people use search engines, LinkedIn search option is also used by people to find certain companies or individuals. To make yourself prominent in those searches, add your main keywords in your profile headline.

5. Having Fewer Recommendations

Request for more recommendations if you really want to uplift your LinkedIn profile and present your services in the best possible manner.

6. Not Using Convincing Words in Summary Section

Jolt readers in the first section of your profile to hold their interest in reading your complete profile. You can even mention big companies and client names you’ve worked for.

7. Leaving ‘Additional Information’ Section Empty

Not filling areas like your interests in the Additional Information section below your profile is a opportunity in terms of engaging readers on a personal level.

8. Not Branding Yourself

Your LinkedIn account is worthless and invaluable if you don’t utilize it to strengthen your executive brand.

9. Having Lingual Errors in your Profile

Nothing turns-off the readers’ as much as grammatically incorrect sentences do. So make sure to thoroughly proofread your profile for identifying and rectifying errors.

10. Having an Incomplete Profile

Your possibility to rank higher with LinkedIn improves if your profile is completely filled-up. So make sure not to leave any cavities in your profile for maximum LinkedIn success.

11. Not Updating Your Profile

Frequently keep your profile updated. If nothing else, keep revising the “What are you working on?” option and tell people what you are currently doing.

12. Ignoring LinkedIn Groups

To make the most of your LinkedIn network start participating in group discussions, post informative articles or even start your own group.

13. Adding Unknown People to Your Network

Avoid adding unknown people because at some point in time they might click on the “I don’t know” or “Report as Spam” button and harm your image!

14. Joining Other LinkedIn Networks without Thinking

Before connecting with somebody else’s network, take a peek into their profiles and make sure they won’t be harmful for your reputation.

15. Not Customizing the Default Message When You Connect With Somebody

Instead of using the default message ‘I’d like to add you to my professional network on LinkedIn’, modify it to something more personal and convincing.

16. Not mentioning your LinkedIn profile URL with your email signature

Add your LinkedIn profile link to your email signature so that the people whom you send emails to can know you exist on LinkedIn and connect with you if they also have a profile there.

17. Using LinkedIn for Advertising Purposes

Keep your profile natural and avoid exaggerating your products or services via LinkedIn, it’ll make you look like a marketer with the only purpose of making profits.

18. Link with Other Companies

See which companies relevant to your expertise are on LinkedIn and connect with them. Also find your previous and existing colleagues on LinkedIn

19. Neglecting LinkedIn Jobs Tab

You can easily find jobs through LinkedIn job listing so don’t forget to utilize the Jobs tab.

20. Not Establishing Yourself as an Expert

Business owners often portray the product or service they sell without explaining its associated benefits. If you’re doing this too, you’re missing the chance to make yourself competitive.

21. Not presenting the problems you solve for clients

To make your profile more worthy, ask your field-based questions people are mostly concerned about and provide answers to them.

22. Not Using LinkedIn Applications

To maximize and capitalize on your LinkedIn usage, don’t ignore the booming LinkedIn applications like LinkedIn and Twitter interface etc. A good internet marketing company can help you here.

23. Being Aggressive In Your Profile

LinkedIn is not an advertising platform where you come in too strong. It’s a subtle way of making your name known among the others.

24. Joining Countless Groups

Join as much groups as you can track. Unnecessarily joining too many groups may divert your focus and thus make you less prominent. Just join two or three relevant groups that provide you access to potential customers or partners.

25. Not Being Honest About Why You Want To Hook Up

You should be truthful and open about why you want to connect with somebody so that you don’t reflect the image of a spammer!

26. Making Your Profile a Replica of Your Resume

Simply copy pasting your resume into your LinkedIn profile will do no good because when you connect with someone in person you don’t provide them a description of what you’ve done, and instead you begin with a casual and powerful conversation.

Do you have any more LinkedIn blunders people commit on a regular basis? We’d love to know…

If websites serve the purpose of first home page of any online business then social networking sites are the second domain for any kind of online business activity. These sites give great marketing support for piling up revenues. Having a page at Facebook isn’t enough as more efforts are needed to promote your pages. The more target oriented you are at your Facebook page the more you will get higher numbers of visitors who are actually your prospective customers. Your dream of online success can be fulfilled if you go for a good SEO strategy for your FB profile. It’s all about internet marketing. Let’s have a look at the strategies that can guide you in effective FB page promotion.

Your title is your first impression- make it strong:

The name of your web page at Facebook should be effective and expressive of your business type. It communicates a lot and you should avail this opportunity to attract visitors at your site. It doesn’t mean that you go for one name and after some time realize and skip to some other name. Carefully search and then stick with the name you select. It will help in capturing your FB profile and placing at higher ranks of search engine results.

FB URL- selection is up to you:

Facebook has enabled it for users to have the URL of their own choice. So make a URL that is truly representing your business.  It would be expressed in the way like www.facebook.com/YourUsernameHere.

You can also use some powerful keywords in this place in order to make your page well optimized for SEO purpose.

Expressive statement should carry the keywords- place it below title:

This statement that is representing what you are? It should be rich in keywords and the position should be at top of the page with little distance from the main title. 250 word limit needs a careful selection of words. Go the marketing way but in more informative style.

The info tab- share about your business but again use keywords for SEO support:

The use of keywords, prose and links in the info tab provided by Facebook helps in improving the chances of your page to appear in closer search results.

Put more information by creating more boxes- Facebook gives you the control:

If you want to share more either in the form of text or graphics then you can create more boxes at your Facebook page as  it is now in your control to add some static content  at your FB profile. Static FBML serves this purpose.

Update your profile by placing links in the status:

This is another very effective way of promoting a website and is considered significant in terms of SEO. Place the links as your status update. Search engines prefer the pages that carry links so it’s a better way to use links rather than making your page messed up with various URLs.

Share content in the form of pictures, events and other details but equip with keywords:

When you share any kind of content in any form at your Facebook profile then you shouldn’t forget to equip it with keywords in the description area. This is the powerful SEO technique that works well for promoting your Facebook page.

‘Find us on Facebook’; use it for getting more inbound links- the SEO success secret:

The more inbound links your Facebook profile will have the more search engines will give it preference while ranking. These inbound links are not difficult to gain at present. Most of the websites or forums carry ‘Find us on Facebook’ tab. You just have to click that. Make it sure that the inbound links are of related business to the one you are dealing in.

Facebook fans- strength needs to be shown:

Fans, followers are needed to become successful at social networking sites. Improve the numbers of your fans and expect higher chances of search engine prominent visibility.

Comments of fans- you need it desperately:

This shows how important you are in the eyes of your fans and how frequentthey visit your page. It also depicts the quality of your content that you share with users and the credibility of your online business. Ask for their comments. Don’t hesitate; it’s your urgent need.

Facebook is not a single social media tool that blesses a business with great success but it needs a very cautious move and a wise strategy if you want to remain successful in your online marketing campaign. Use it in favor of your online business activities and get connected with your existing and prospective customers at the same time. Strengthen the bond!

Blogs, blogs, blogs, if you are a regular internet user then you must know what this term means. There might be some question arising in your mind even though you know about blogging at World Wide Web. These queries may be any of the following type:

• Is it just a source of sharing information……?
• Does it work well to make online money individually, if yes then how……?
• Why online businesses use it as part of their marketing campaign…….?
• What is needed for a successful blog…….?
• What is needed at a successful blog…….?

All these statements carrying question mark at the end need to be discussed in order to have a clear idea about blogging. There are a lot of sources over internet that carry detailed information related to blogging. Blogging is actually a way to share the knowledge you possess or the information you gain. At present with growing trend of going online it has become an easy way to make money online. Not only at individual basis but for online businesses blogging is playing a very important role to spread the word. The thing that is needed for a success blog is the quality of the content. The content should be informative and unique while related to the type of business you want to promote.

The last question is what is needed at a successful blog? Traffic, yes traffic is the main need of any online business with whatever strategies adopted. If target traffic is not reaching your web pages then all your investment becomes a total waste. Same traffic is the main focus of a blog in order to remain successful and get a good response from readers.

How can you get high traffic at your blog?

This question is answered in terms of useful tips used by your internet marketing company. These are described below. Hope these will help you in making your blogs a big hit.

Speed up the process of blog posting- search engines need this food for higher ranks:

The higher your speed of posting your blog is the more speedily your content will get indexed by search engines. Don’t lose the quality factor in this speed game.

Title- the first impression to capture the attention:

Numbers play a good role in attracting high traffic at your site. Using questioning words that are answered in the blog are also strong enough for the said purpose.

Email- share your blog with your contacts ASAP:

After writing and publishing your best blog, don’t forget to share the news by using the email mode as soon as possible. It is considered as the best way of high blog traffic.

WiseStamp- use your blog link as your stamp in email:

WiseStamp helps in including the links to your blog in your email so use this very important tool to increase the traffic at your blogs. It’s not a tough job to use WiseStamp.

Many options for subscribing- just facilitate your readers:

Don’t limit your blog access to any single option instead use multiple options like RSS and email at the same time. The more options are available the more visitors are expected at your blogs.

Article submission- use blog link in the author resource box:

Article submission can be used to promote the link of your blog. When the article is marketed, higher numbers of people visiting the article will also go to the blog link because you have mentioned the link in the resource box of article author.

Commenting on other blogs- you can promote your own blog as well:

The blogs that carry the related content can be used for commenting. Your blog link along with the comment will divert traffic to your own blog.

Get opinion of readers- it will help in the spread of your word:

It will cast a good impact over your blog traffic if you get the opinion of readers. It will also help you in getting an idea about the expectations of readers for any future improvements.

Directory submission- the promising way for high blog traffic:

Submitting blog to various directories is a sure way of high blog traffic. Use various blog directories available over internet.

Get help of Google- the best search engines:

Having a Google profile is excellent in optimizing your efforts of promoting your blog and expecting higher site traffic.

Twitter plug-in- A one click promotion:

Make it easy for readers to recommend your blog to other contacts through effective tool of social media like Twitter. Show it’s plug-in at the blog.

Facebook, LinkedIn- use these powerful social networks as well:

With growing numbers of members of Facebook and LinkedIn, it has become essential to place your blogs there for maximum traffic.

These are just few tips that will help in generating higher traffic at your blogs and making your blogs a big success over internet. Make a good use of these tips and enjoy happy readers who want to come again and again to see new informative material contributed by you.

Explore how Facebook, the 900-pound gorilla, beats Twitter for your online business marketing!

With social media marketing gaining a lot of hype recently, numerous business owners are trying to compose a strategy for marketing their business and driving traffic to their websites via social networks. The two main social networks with highest interest level of business owners are Facebook and Twitter. Both these networks offer users a variety of ways to build their online business image and become socially popular among their partners, competitors and most of all customers!

Based on my own experience and observation, I found Facebook to be much better than Twitter in terms of business marketing. Here are the top most reasons that compelled me to formulate such a decision:

Larger in size…

While Twitter is still gaining media recognition, Facebook is one step ahead with a larger number of user community. According to the statistics, Facebook currently holds around 400 million active users when compared to only 18 million Twitter users recorded in 2009 which is expected to rise up to 26 million during 2010, still lagging behind Facebook in terms of size.

Better statistical tools

Since the launch of Facebook’s Insights tool for measurement, the level of Facebook analytics has improved. Here are some features of this tool:

• Lets you view the total amount of traffic to Pages, applications and other websites.
• Overview of fans and active fans on your pages.
• Domain tracking service for people to view the new social plugins.
• Identify referral traffic to an app from ads.
• Provides graphs for people to analyze their traffic trends.
• Provides language and location statistics.

Twitter analyzer and Twitter Counter tools are also great, but not as descriptive as the new Facebook analytics tool.

Viral marketing without any effort

Every action you make on Facebook automatically converts into a viral entity without you having to spend your time or effort on it. Your actions may appear as news feeds in your friend’s profiles which will attract others to click on them and this in return will maximize your chances of being successful and popular. Twitter also has viral capabilities in the form of re-tweeting, but not as easy as offered by Facebook.

Excellent advertising medium

Facebook blows away Twitter in terms of advertising. Its true that the main essence of any social media network is to build relationships with customers, but it wont hurt if that relationship converts into sales and money, does it? Facebook ads are not less than a blessing for internet marketing firm or business owner looking to promote a specific product or service.

Unlike Twitter, Facebook allows publishing rich media

With Twitter, you are unable to share rich media like videos and photos. You can publish such media someplace else and link it with your Twitter profile, but that doest come equal to having media alongside your business Logo like in Facebook. With Facebook you are able to post videos, photos, audio, music, and whatever interactive content you like to make your profile interesting and exciting.

Connects easily with your blog or website

Using fan pages and applications, you can integrate your blog posts and website URL with your Facebook profile. This way, users can directly access and comment on your blog posts or website news through the Facebook account. When compared to Twitter, Facebook offers a much smoother and easier way to connect their off-Facebook content with their on-Facebook content.

Facebook fills the owner-customer communication gap

Twitter may be praised for being a good platform to execute conversation with a single fan or user, but it becomes complicated to make other fans access that conversation. Facebook has an edge over Twitter in this matter and allows business owners to engage in open discussions with their fans and share those discussed comments easily among the others.

Manipulates content the way you want

Facebook privacy policies allows you to gain better control over which content you want to share with others and which not. It allows you to set and implement your own rules, and eliminating content that may be useless and irrelevant to your fans and friends. Twitter on the other hand doesn’t offer any such tools for content control and once you have been re-tweeted, there’s no stopping it! Scary isn’t it?

For me it’s Facebook!

But who do “YOU” think wins the Facebook vs. Twitter challenge?

Facebook fan page can be customized according to the expectation of a user as is the main focus of any kind of social media marketing. HTML coding can be done by business owners and professional who are using as a tool to support their marketing efforts. The latest approaches can make the fans get actively involved at the page. The content of the page is user oriented and helps in spreading the word in very short span of time. Static FBML is excellent that allows the users to do whatever they want to with the tabs creation and naming.

Give a warm welcome through welcome page:

This tab enables the users to introduce them in front of users. You can force your site visitors by giving reasons of staying with your page. The reason of being following you, this is what they need. You can make good use of many tools like mini websites, flash and webcasts in order to develop a strong and powerful welcoming fan page.

Business contacts- keep them for longer times:

Static FBML helps in storing your business contact information for longer times. If you are losing them then you must have landed at wrong pages. You can’t do the deleting and developing a fan page again and again so FBML is ready to serve you.

Testimonials- help in creating a good image:

Testimonials of the clients you are serving or have served in past are excellent in creating a good image of your business. These testimonials are best handled at FBML. You can put testimonials in video form. The sequence of placing the testimonials is up to you.

Newsletters – sign up tab is necessary:

This should be placed in such a way that users will have a view of it and feel no difficulty in signing up whenever you want. By using newsletter you can develop a strong bond with your site users and there are maximum chances of higher conversion rate. SO spread your word but make it easy for users to avail your updates.

Fans should be given advantage through membership:

Your fan page can be well equipped with membership forms. You can use any form of information or any resources to ad value to your business. These should be specially created for your followers.

Arrange contests for developing interest:

Contests or events can be celebrated on regular basis. These serve the purpose of promoting a brand or creating a brand image of your company. There must be a tab at your fan page to share the event by your contacts.

Analytics-track the visits:

This is just like the Google Analytics. FBML now provides the opportunity to its users to do with the page whatever they want. It helps in getting an ides about the visitors and the attitude while staying at your page.

Attract visitors through effective article links:

It’s good practice to add some good and relevant links in your blog posts so that the visitors get their required information in a complete manner and by this way the visibility of your branding will also increase.

A good way for Job board:

It’s a great opportunity that facebook is providing that you can start a complete marketing campaign by using the fan page of the facebook in a more effective manner and this can also help the readers of your fan page about the new promotion and updates of your firm such as any new jobs etc.

Subscriber form in Fan Page:

In order to add subscriber form into your fan page, you have to get the code under the subscription management in your account of feedburner and you can effectively manage your entries and feeds through the effective utilization of the feedburner.

Static FBML is excellent with the new features that are given under the control of users. You can hire the services of an expert internet marketing company to accomplish the necessary task. Do what suits you. This is the main slogan of Facebook fan page. These are just few words. You are welcomed to share what you experience there.